Millet
Flour Market: Introduction
Millets
are small-seeded cereals that retain high nutritional qualities. They
are available in various varieties and colors such as white, red,
pale yellow and grey. They are superior to some highly consumed
cereals grain such as wheat and rice when compared to their
nutritional properties. Increasing promotion of millet flour across
social media, food blogs etc. due to the health benefits associated
with it makes it a popular healthy food in the global market. Millet
flour is highly nutritious as it is a good source of protein, dietary
fiber and essential amino acids. It is also rich in vitamins and
mineral such as iron, zinc, vitamins, manganese, phosphorus, and
magnesium. Millet flour find its application in sweet or savory
baking due to its light and mild flavor. Millet flour is also used in
many different ways such as, for making bread, flatbread (roti), in
soups, etc. Its sweet, nutty flavor and excellent nutritional value
make it a versatile ingredient for the baker. People who wish to
avoid bread containing gluten, prefer the most logical substitute
which is millet flour based bread instead of wheat bread, as
gluten-free grain makes it easy for digestion and controls acidity.
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Millet
Flour Market: Segmentation
The
millet flour market can be segmented on the basis of product type, by
nature, end use, application, and distribution channel. On the basis
of product type, the millet flour market is segmented into various
types such as pearl, finger, foxtail, and others. On the basis of end
use, the millet flour market can be segmented into commercial use and
household use. On the basis of application, the millet flour market
can be segmented into bread making and bakery products. On the basis
of nature, the millet flour market can be segmented into organic and
conventional. On the basis of a distribution channel, the millet
flour market can be segmented into direct sales and indirect sales.
The indirect sales market can be further sub-segmented into the
hypermarket, supermarket, convenience stores, online retailers and
others.
Millet
Flour Market: Dynamics
The
millet flour has various associated health benefits which make it
popular among health-conscious consumers such as high protein
content, a rich source of minerals, dietary fiber, essential amino
acids and dietary fiber. Moreover, millet flour is used in bakery
industry for making bread and other bakery products which are
increasing its demand globally owing to surge in the prevalence of
gluten intolerance among consumer and millet is gluten-free in nature
which is anticipated to drive the growth of global millet flour
market over the forecast period. Food products based on millet aids
in controlling diabetes, reduces the cholesterol and helps to prevent
cardiovascular diseases attributed to its high nutritional profile
which is expected to fuel the growth of millet flour market in the
near future. However, improper alignment between supply and demand is
expected to restrain the growth of global millet flour market over
the forecast period as majority of the millet production is
concentrated in the Asia and Africa region. Furthermore, millets
contains goitrogens which disrupts production of thyroid hormones
which can lead to goiter thus hampering the growth of global millet
flour market in the near future.
Millet
Flour Market: Regional Outlook
On
the basis of the regional outlook, millet
flour market is segmented into five different regions: North
America, Latin America, Europe, Middle East & Africa and Asia
Pacific. On analyzing the millet flour market at the global level,
Asia Pacific and Middle East & Africa are expected to dominate
the market over the forecast period, as millet flour is used
traditionally coupled with high domestic production of millet crops.
However, market is highly fragmented in these region. In Asia
Pacific, India is expected to dominate the market and is anticipated
to exhibit significant growth rate over the forecast period. North
America market is anticipated to pose a great potential for the
growth of millet flour as products made from ancient grains and
cereals are gaining popularity among the consumers owing to various
health benefits associated with them.
Millet
Flour Market: Key Player:
Some
of the major players operating in millet flour market include King
Arthur Flour Company Inc., Bob’s Red Mill Natural Foods, Hain
Celestial Group, Inc., Dharani FaM Coop Ltd., General Mills, Inc,
Ardent Mills Corporate, and ConAgra Mills Inc. and other regional
players.
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