Organic
pet food is a natural food for pet which has to meet the US
Department of Agriculture (USDA) regulations described for organic
label. Organic pet food has health benefits on animals such as
reduction in skin allergies and aliments, fewer digestive disorders,
better overall health, quality life etc. Changing family structures
and lifestyles lead to smaller pets, are factors fueling the growth
of ownership of pets globally, thus, market demand for organic pet
food is rising globally. Increasing consumer awareness about animal
health and pet humanization is resulting in growing market demand for
organic pet foods. Organic pet food market is segmented on the basis
of type of animals and distribution channels. Organic pet food
available for dog, cat, birds, ducks etc. is different as it contains
different quantities of ingredients as required by specific animal.
Online retailers are offering organic pet food products available due
to increasing demand globally.
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Depending
on geographic regions global organic pet food market is segmented
into five key regions: North America, Latin America, Europe, Middle
East and Africa and Asia Pacific. North America have maximum share in
organic pet food in global market followed by Europe due to
increasing trend of pet ownership globally. North America is the
largest market for Organic pet foods and grabs higher market share in
global market. Increasing trend of ownership of pet in Europe is
growing demand for Organic pet foods. Asia Pacific is expected to
grow at highest CAGR over the forecast period. Organic pet foods
market is gaining interest in global market due to its health
benefits associated in animals.
Organic
pet food demand is increasing due to changing life style in different
countries. Perception of consumers towards health of pet is
increasing, resulting in growing demand for organic pet food market.
Increasing trend of nuclear family is one of the factor responsible
for growth of organic pet food market. Increasing awareness of pet
health is one of the key driver for rise in market for organic pet
food. Adoption of pet is increasing globally in turn increasing
demand for organic pet food. Advertisements and pet health awareness
drives are increasing and endorsements done by celebrities is driving
the global organic pet food market.
Changing
consumer’s perception towards health of pet is resulting in growing
demand for organic and natural pet
foods market. Increasing trend of nuclear family is one of
the factor responsible for growth of pet foods market in turn organic
pet food. Increasing awareness of pet health is one of the key driver
for rise in market demand for organic pet foods. Adoption and
humanization of pet is increasing globally in turn increasing demand
for organic pet foods. Advertisements and pet health awareness drives
are increasing and endorsements done by celebrities is another factor
fueling the growth of global organic pet foods market. Increasing
disposable income and changing consumer life style are other factors
driving demand and growth of the global organic pet food market.
Organic
pet food has restraints such as supply issue, high prices, organic
regulations etc. Suppliers in this market are not yet established
which makes it difficult in supplying the organic products. Organic
products have higher prices due to high quality ingredients used in
preparation of organic pet foods. Organic regulations are very
complicated which makes it difficult for manufacturers to get the
natural label claim for their products. All these factors affects
penetration of organic pet food market in mass outlets.
Some
of the key players identified across the value chain of the global
organic pet food market include KLN Family Brands, Halo Purely for
Pets, Newman's Own, PetGuard, Nature’s Variety, Party Animal Inc.,
Blue Buffalo Co., Ltd., Solid Gold Pet, LLC, Mars, Incorporated,
Grandma Lucy’s LLC, Merrick Pet Care etc.
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