Potato
starch is used in various ready-to-mix and ready-to-eat products,
such as baked goods, curry, and dessert mixes. It finds various
applications in convenience food products, and the growing
consumption of convenience food across the globe is expected to drive
the growth of the potato starch market in near future. Global revenue
from potato starch market was around US$ 5,000 Mn in 2017 and is
expected to expand at a CAGR of 4.6% over the forecast period
2017-2026. By the end of assessment period, the global market for
potato starch will possibly attain a value worth US$ 7,178.4 Mn.
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The
global textile industry is expected to witness significant growth
during the forecast period, especially in emerging markets such as
China and India. This, in turn, is expected to increase the
consumption of potato starch, primarily for textile sizing, and make
a profound positive impact on the growth of the market. Starch is
mainly used for textile sizing, especially for cotton yarns. It is
preferred for the sizing of coarse and medium-count yarns. Starch
forms the adhesive component during the size mix process, due to
various factors such as Starch properties can be tuned as per
requirement. Cost-effective when compared to other substitutes,
potato starch is observed to be gaining significant traction on a
global level. Major food manufacturers focus on using cost-effective
acid-modified potato starch — a hydrolyzed starch — as an
alternative gelling agent to replace materials such as gelatin and
regular starch. This potato starch provides a unique texture and
appeal to the end product resulting into a growth of the market over
the forecast period.
The
paper manufacturing process utilizes potato starch. A single sheet of
copy paper has a maximum of 8% starch content. Starch is used as a
binder for coating formulation, which improves various properties
such as smoothness, hardness, gloss, and whiteness. Increasing paper
consumption across the globe is, in turn, expected to boost the
growth of the potato starch market to a certain extent. Also,
currently, manufacturers are producing potato starch as an adhesive,
as it improves performance and enables the production of high-quality
products in the most cost-effective way.
Starch
can be obtained from corn and other raw materials such as tapioca
(cassava), rice, barley, and wheat. Cassava is considered as one of
the world's important food crops and can be used as a substitute for
corn in starch production. Cassava starch end products find
application in the food and beverages industry, pharmaceuticals,
textile, adhesives, and paper industries.
One
of the major challenges for the potato
starch market is the price volatility of crop due to climatic
changes. Irregularities in climate and seasonal variations affect
crops due to critical and uneven rainfall patterns. Reduction in
rainfall also adversely affects agricultural yields in many regions,
which results in variations in input as well as output prices. There
have been variations in the cost of energy, chemicals, and
fertilizers. These fluctuations lead to a volatility in the prices of
crops. Increased volatility is the structural issue for which players
must find operational responses to secure margins in the long term.
By
type, the global potato starch market is segmented as modified and
native. By nature, the market is segmented into organic and
conventional. By end-use, the potato market is segmented into food
industry, textile industry, paper industry, pharmaceuticals, personal
care and others. By distribution channel, the market is segmented as
direct and indirect. Furthermore, by indirect channel, the market is
sub-segmented as store-based retailing and online retailing.
On
the basis of region, the market in Europe is anticipated to dominate
the global potato starch market both in terms of value and volume in
2018. North America is expected to gain significant market share in
revenue terms by 2026 end. This trend is attributed to the consumer
dependence on potato starch as demand for convenience food is growing
in this regions. Moreover, BENELUX is projected to exhibit
significant CAGR in terms of value during the forecast period. Some
of the major companies operating in the global potato starch market
are Emsland Group, Cargill, Inc., SÜDSTÄRKE GMBH, PEPEES Group,
Ingredion, Novidon, Avebe, AGRANA Beteiligungs-AG, Tereos, AKV
Langholt, Finnamyl Ltd, Roquette, Škrobárny Pelh?imov, Manitoba
Starch, Vimal PPCE, ALOJA-STARKELSEN, Lyckeby, PPZ Trzemeszno Sp.,
and Starch Pvt. Ltd.
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