Nutrition
Bars are nutritional products which contains cereals and other high
energy rich ingredients to provide energy to individual who require
quick energy on substitution of a proper meal. In order to add-on
quick energy, nutrition bar contains most of the carbohydrates such
as fructose, sucrose, dextrose and others in appropriate ratios. It
also contains complex carbohydrates sources such as oats, barley,
corn, and other cereals. In order to enhance taste of these nutrition
bars manufacturers also add ingredients such as cocoa powder,
caramel, chocolate, etc. Nutrition bars are better alternative to
those who find sitting down for a meal is an impossible task rather
than grabbing a bar to fulfil hunger needs. The demand for these
product is increasing nowadays in order to fulfil nutritional need of
athletes and health conscious population.
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On
the basis of regions, Nutrition Bar market is segmented into
following key regions; North America, Latin America, Eastern Europe
and Western Europe, Asia Pacific & Japan, and The Middle East and
Africa.
North
America grabs the major share of global nutrition bar market.
Consumption of nutrition bar which benefits potential health and
nutrition have more demand in North America regions and it is
expected to grow at a steady rate. U.S is one of the major producer
of nutrition bar which serves population who need nutrition and
energy such as athletes and growing kids. Nutritional bar market is
expected to register an increase in demand in developing countries
such as India due to increasing population and disposable income.
Increasing
consumer preference for healthy and nutritional alternative for meal
to save time such as nutritional bar or energy bar which contains
high protein and fiber content is expected to register an increase in
demand for nutrition bar. Also, increased demand for nutritional bar
for weight management with low fat and calorie products is expected
to fuel the market over the forecast period. Nutritional bar is
marketed as a meal replacement bars which contains high fiber
ingredients, cereals, and carbohydrates to fulfil essential
requirement of a meal and is served as breakfast meal in North
America giving on-the-go people an easy alternative to skipping
breakfast.
Some
of the key players participating the global nutrition
bar market include Kellogg NA Co, Kashi Company, Clif Bar &
Company, Mars Incorporated., Premier Nutrition Corporation, General
Mills Inc., Stokely-Van Camp, Inc.
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