The
prevailing consumer outlook towards adoption of healthy products is
evident. Hence, consumers are drifting towards traditional and
healthy eating habits. Adzuki beans belongs to legumes category and
scientifically known as Vigna angularis, is oval bush bean which is
native of Japan, China, Himalayas and other Asian countries and is
grown annually. Adzuki is considered to be the six largest grown
crop of Japan. Adzuki beans are considered to be nutritional
powerhouse as it is rich in fibre, protein and folic acid. Adzuki
beans can be used in various forms such as extract, paste. The two
most commonly used adzuki paste forms are known as Koshi and tsubu
paste. Koshi paste is formed from the inner part of the bean mixed
with sugar whereas tsubu paste is formed by cooking whole bean until
it becomes soft and then combined with sugar. Adzuki beans are used
in various Asian cuisines especially in desserts preparation.
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Changing
consumer consumption pattern and increased inclination towards
healthy eating habits is driving the growth of adzuki beans market.
Adzuki beans offers broad spectrum of application particularly in
food & beverage and supplements industry. Adzuki beans are
primarily used in the culinary preparation especially in the
preparation of natto which is a traditional soybean food of Japan,
apart from this, adzuki beans are used in savoury dishes, sushi and
other bakery products. Moreover, adzuki beans have a sweet taste,
hence is preferred in dessert items. Hence, widespread culinary
application is spurring the demand for adzuki beans in the food
industry. Adzuki beans are also known to offer various health
benefits. Adzuki beans have rich fibrous content that helps to
enhance peristaltic movement, thereby enabling easy digestion.
Moreover, it also helps to regulate the insulin activity. Thereby,
prevents the onset of diabetes or helps to maintain the blood sugar
levels of a diabetic patient. There are many other significant health
benefits offered by adzuki beans such as it aids in weight loss, act
as detoxifying agents, contributes to growth and repair of the cells
and boost the protein content in the diet. Hence, owing to its array
of health benefits, adzuki beans are gaining traction in
nutraceutical industry.
However,
there are certain regulatory disturbances prevailing in the Japanese
adzuki
beans market. The Japanese government have imposed an import
quota, thereby limiting the quantity that can be imported. Although,
the government has done this to promote “Hokkaido-grown” variety
of adzuki bean which is local cultivation of Japan. However, this
quotas system has adversely affected the international market
dynamics of adzuki beans. Thereby, restraining the growth of adzuki
beans market.
Some
of the prominent players identified in the global adzuki beans market
includes: South River Miso Company, Kitazawa Seed Company, Royal Nut
Company, ShaSha Bread Co., The Michigan Bean Commission, Zürsun
Idaho Heirloom Beans, Eden Foods, Inc, HDCAgronomy, Bean Growers
Australia Limited, Gold Mine Natural Food Company
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