Lemonade are sweetened beverages with the flavor of lemon or
concentrated lemon juices. Such beverages are produced in different
flavors like raspberry, ginger, and strawberry, among others.
Manufacturer over the years are focused upon developing innovative
products, in terms of a new ingredients or new technology.
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Lemonade
is considered to have several health benefits such as rich in Vitamin
C. Demand for lemonade has increased considerably due to the rise in
awareness regarding health and wellness among consumers. Natural
lemonade can deliver nutritional benefits without compromising on
taste. Government bodies around the world are also taking strong
measures targeting the carbonated drinks segment. Inclination towards
proper health and welfare are resulting to the rise in demand of the
lemonade in recent years. More than 85% of high schools in the U.S.
have vending machines supplying carbonated drinks to students leading
to growing concern regarding the easy availability of these drinks in
schools and colleges.
Companies
in the soft drinks market are facing huge competition due to a
decline in the sale of carbonated drinks. In order to have a
competitive edge in the market and to have strong presence, most of
these companies are introducing new branding strategies, innovative
marketing, and advertising. Investment in lemonade manufacturing by
new and old players is predicted to increase volume sales
considerably in coming years.
The
lemonade market is facing challenges from freshly made lemon juices
and drinks. Additionally, rising price factor due to high processing
cost and time required for manufacturing is also restraining the
global lemonade market. Companies are looking for packaging
innovations to provide consumers the convenience of on-the-go usage.
Demand for organic and frozen lemonade is rapidly rising among the
consumers. Investment in lemonade is expected to provide high returns
for beverage manufacturing companies. These are huge opportunities in
terms of innovation, which are expected to drive the lemonade market.
In
term of region the global lemonade
market has been segmented into North America, Europe, Asia
Pacific, Middle East and Africa and South America. North America
captured the largest market share due to the rising consciousness
towards health among the consumers. Majority of people are moving
away from sodas and other fizzy drinks due to the bad side effects
associated with such drinks. In Europe and North America, market
players are developing new products to cater to the demands of
consumers. Competition is expected to intensify in North America
during the coming years due to new innovations done by beverage
manufacturers.
Key
players operating in the global lemonade market are Britvic, The
Coca-Cola Company, PepsiCo, Dr Pepper Snapple, Parle agro, Nestle,
Mike’s Hard Lemonade, Arizona Beverages, The Kraft Heinz Company,
Hydro One Beverages, Anheuser-Busch InBev, Bud light lime, Bacardi
Silver Lemonade, Hubert’s Lemonade and Heineken.
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