Chardonnay
has its origin from Eastern France in the Burgundy region and it is
used in the making of white wine. It is the world’s most popular
and important green-skinned grape variety for producing white wine as
well as the dessert wine, champagne, and sparkling wine. Chardonnay
is also one of the most widely planted grape variety in the world. It
has the capability to grow in a variety of soils and climates, but
the soils with high concentrations of chalk, clay, and limestone
gives improved yield for the production of these grapes. The major
consumption of chardonnay takes place in household as well as in
HORECA. Majority of consumers like the consumption of white wine and
had a positive perception of it. People assume that chardonnay white
wine is mostly consumed by females, but actually, males are the main
consumers of this varietal by volume. The winemakers realize that
each region has its unique taste, no two regions can produce wine
with same taste. This discovery helped the grape quickly spread
across the world. As the grape spread, winemakers discovered that
warm climates would produce a Chardonnay grape that was ripe and full
of tropical flavors, while in cooler climates the grape had flavors
of apple as well as earthy fall aromas such as mushrooms and the
smell of fallen leaves. Thus, wine drinkers have a Chardonnay for
every season and occasion.
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One
of the significant factors towards the growth of chardonnay market is
the high shelf life of white wine as it can be stored for a couple of
years and still taste pleasant. A Large variety of different
Chardonnay can be produced around the world, usually in warmer and
cooler climates. These come in different unique flavors in different
climatic conditions. Pineapple, Meyer lemon and yellow apple are the
common flavors that come in a warmer climate while lime, lemon,
cement rock and green apple are the common flavors of cool climate
chardonnay. Moreover, with the high disposable incomes and increased
dinner and celebration parties on different occasions lead to
increased consumption of white wine among the consumers. This can be
one of the major factors which fuels the growth of chardonnay market.
However, irregularity in the climate and seasonal variations effects
crop due to critical and uneven rainfall patterns and thus make a
direct impact on the production of chardonnay. This is expected to be
one of the major restraint preventing the growth of chardonnay
market.
On
the basis of the regional outlook, chardonnay
market is segmented into five different regions: North
America, Latin America, Europe, Middle East and Africa, and Asia
Pacific. On analyzing the consumption of chardonnay at the global
level, Europe is expected to have the significant growth followed by
North America due to high disposable income among the consumers and
increased demand for chardonnay in the market. While, Latin America,
Asia Pacific and the Middle East and Africa are expected to have the
considerable growth in the near future.
Some
of the major players operating in chardonnay market include SCHUG
CARNEROS ESTATE WINERY, Iceland Foods Ltd, Terra Sávia Wines, Royal
Wine Corporation, Crystallum wines, Bonterra Organic Vineyards,
Scarecrow wine, Beringer vineyards
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