In
the recent times, the global carbonated beverages market has
undergone a number of changes and the scenario is projected to remain
same over the next few years. The increasing base of the young
population, specifically in developing economies, together with the
rise in the purchasing power of consumers is anticipated to boost
this market significantly in the years to come. Apart from this, the
growing demand for processed food and beverages in BRICS countries is
also expected to benefit this market in the near future.
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The
prime objective of this research study is to provide a clear picture
and a better understanding of the worldwide market for carbonated
beverages on the basis of its historical and present performance. The
key driving forces, obstructions, prominent trends, opportunities,
challenges, and future prospects of this market have also been
studied thoroughly in this market report.
The
growing concerns over consumer health are the main factor that
influences the business strategies of the leading manufacturers of
carbonated beverages across the world. Of late, these manufacturers
are focusing towards offering low-calorie, low-sugar, or diet
varieties of beverages. Along with this, they are also concentrating
on the revamping of their product lines in order to include natural
additive-based products in their portfolios.
Currently,
orange, lemon, and cola are the most preferred flavors among
consumers. However, recent trends indicate a shift in their
preferences toward novel and innovative flavors. This, as a result,
has led to the advent of new product lines based on tropical fruits,
superfruits, and fusion of flavors to increase the novelty value of
the beverages.
The
global market for carbonated
beverages is highly fragmented in nature, thanks to the
presence of a large pool of companies. At the forefront of this
market are PepsiCo, Coca Cola, Dr Pepper Snapple, and Cott. Sinar
Sosro, Parle Agro, Asia Brewery, Asahi Soft Drinks, Ito En, Britvic
Soft Drinks, Kirin Beverage, Bickford's Australia, Lotte Chilsung
Beverage, Frucor Beverages, F&N Foods, Suntory Beverage &
Food, Tru Blu Beverages, and National Beverage are some of the other
prominent carbonated beverages manufacturers across the world.
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