The
global organic Yogurt market mainly depicts the presence of a highly
fragmented and competitive vendor landscape, says Transparency Market
Research on the basis of a newly published report. Such intense
competition mainly exists due to innumerable players operating in
this sector. The market is expected
to depict an intensifying competition during forthcoming years owing
to the entry of new players on a regular basis. Most companies are
trying to outshine their rivals by implementing prominent strategies
such as participation in, joint ventures, partnerships, and mergers
and acquisitions, to enhance their overall presence.
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Bringing
about extensive product innovations for overall development also is
another prime strategy implemented by many businesses working in the
global organic Yogurt market. Stonyfield Farm, Inc., Ben &
Jerry's Homemade Inc., BJ's Wholesale Club, Whole Foods Market Inc.,
Aurora Organic Dairy, Horizon Organic Holding Corp., Kroger Co.,
Purity Foods, Inc., Safeway Inc., Wallaby Yogurt Company, and Inc.,
are key players operating in this market.
The
organic Yogurt market is expected to reach a valuation of US$15.5 bn
by the end of the forecast period in 2022. This growth is expected to
occur at a stellar CAGR of 13.1% from 2017 to 2022.
Rising
Awareness about Organic Food Benefits Drives Market
The
high nutritional content of organic foods has made many consumers
prefer buying organic Yogurt compared to the synthetically processed
varieties, consequently boosting the global organic Yogurt market’s
growth. Many consumers think of organic Yogurt as a super-food, which
of course works in favor of the market’s growth. An extensive rise
in awareness about the health benefits of organic products among the
masses is also propelling the market to grow at an impressive pace.
Changing
lifestyles have given rise to the generation of fitness freaks, who
also take care of their diet along with regular exercising and other
outdoor activities. Making organic foods a part of daily diets is
occurring on a frequent basis among consumers, consequently driving
the global
organic Yogurt market.
Users are paying high attention to read the nutritional ingredients
that are depicted on labels stuck on most products. This is one of
most significant factors that is expected to drive the global organic
Yogurt market in the near future.
Volatility
in Raw Material Availability and Costs Hinders Growth
However,
volatility in costs and availability of organic products has been
notably restraining the global organic Yogurt market in recent times.
Fluctuation in production capacity of organic products might disturb
the demand and supply rates, thus posing as a key challenge to the
market’s growth. Briskly increasing junk food consumption had
caused negligence in various communities to stay health and fit. This
has ultimately led towards less consumption of protein-rich, healthy
foods, thereby restraining the organic Yogurt market up to a certain
extent. Nevertheless, numerous manufacturers are coming up with less
costly products, which is expected to nullify the effects of
restraints affecting the market in the near future.
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