Sugar
substitute market is witnessing an increasing demand driven by the
increasing sales of various sugar substitutes such as natural
sweeteners and artificial sweeteners. Sucralose, an artificial
sweetener used as a sugar substitute is highly preferred by consumers
owing to its zero calorie attribute. Though sucralose is 600 times
sweeter than sugar but interestingly it is not identified as the
carbohydrate by the human body. Sucralose has its maximum usage in
food and beverage industry where it is used as an artificial
sweetener in products such as baked foods, confectionary and fizzy
drinks. The demand for sucralose is expected to rise during the
forecast period owing to the increasing health conscious people who
prefer calorie free sweetener.
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Increasing
health consciousness among consumers, and rising disposable income in
the developing countries have resulted in the increasing demand for
sugar substitutes especially sucralose owing to its calorie free
attribute. People with high blood sugar and diabetic patients prefer
a calorie-free sweetener for consumption which fuels up the demand
growth of sucralose market. Continuous demand by the food and
beverage industry to use sucralose as a sweetener for various food
products such as bakery products, health drinks, juices, and
confectionary have contributed majorly to the increasing demand for
global sucralose market. Sucralose sweetener serves as a non-caloric
sweetener in various food recipes which thereby increases the demand
generated by the households and restaurants for the global sucralose
market.
However
few health hazards caused by sucralose consumption restraints the
growth of global sucralose market. Health hazards such as dizziness,
migraines, allergies, gastrointestinal problems and weight gain can
cause serious hindrance to the growth of global sucralose market.
Regional
coverage for sucralose
market includes North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific excluding Japan (APEJ) , Japan and the
Middle East and Africa (MEA). North America holds a dominant position
in the global sucralose market owing to the highly health conscious
people mainly the U.S. followed by Europe. Asia Pacific poses a
potential opportunity for sucralose market to grow during the
forecast period owing to the increasing health conscious people,
rising disposable income and increased preference for calorie-free
sugar substitute in food products which would drive the food
manufacturers to use sucralose as a sweetener.
Few
players operating in the global sucralose market include JK
Sucralose, Eastern Food Chem Co. Ltd., Niutang, Amalgamated Sugar.
Co., Galam Ltd., Evolva Holding, SaIngredion Inc., Nutrasweet.co.,
and Beckmann-Kenko GmbH.
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