Introduction
Over
the last few years, there has been a change in transition in retail
business structure from local stores to organized chains such as
supermarkets and hypermarkets. The trend is quite prominent in
developing regions such as Asia Pacific and Middle East. Change in
retail business structure is attributed to changing lifestyle and
increasing per capita spending across the world. Furthermore, these
organized chains offers new shopping experience to consumers. These
retail stores are expected to witness robust growth rate over the
forecast period especially in developing regions. Many international
retail stores are active worldwide. As a result, competition has
heightened across the globe.
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Shift
from Push–to–Pull strategy has been the key challenge for any
retail player. Grabbing customer attention, increasing in-store
engagement, proper communication are key factors needed to drive
higher sales in retail. As such, retailors are adopting various
strategies to stand ahead of their peers. As a result, in–store
facilities are gaining importance to attract consumers. Free standing
display is one such in–store retail facilities that has grabbed key
attention among retailers. Free standing display units help in
maximizing the impact of a product. These are key component of any
marketer or retailers point of sales marketing tool box. Free
standing display tools are designed for better product placement,
high brand awareness and increased product visibility. Hence free
standing display units are highly sought in-house promotional tool,
in every consumer goods and industrial goods sales outlet.
Market
Dynamics
Globally,
retail sector is a vibrant industry which is expected to grow at
robust rate over the forecast period. This is attributed to changing
macroeconomic scenario coupled with growing middle class population.
Moreover, urbanization in emerging economies along with changing
lifestyle has led to emergence of many retail stores worldwide. The
trend is quite prominent in FMCG and FMCD sector. Increase in retail
market has propelled overall growth of free standing display units.
Presence
of alternative display cases such as wall hangings pose challenge to
overall demand of free standing display units.
Market
Segmentation
The
global free
standing display units market is segmented on the basis of
type, shape and pattern, thickness, application, and geography.
Based
on the material type the global free standing display units market is
segmented into:
- Paper display
- Plastic display
- Glass display
- Metal display
Based
on the shape and pattern the global free standing display units
market is segmented into:
- Square
- Rectangular
- Customized
Based
on the films thickness the global free standing display units market
is segmented into:
- Thick
- Semi thick
- Customized
Based
on the end-user the global free standing display units market is
segmented into:
- FMCG sector
- FMCD sector
- Automobile industry
- Hardware industry
- Paint industry
- Furniture industry
- Other industry
Regional
Outlook
Geographically,
the global free standings display units market has been divided into
seven key regions including North America, Latin America, Western
Europe, Eastern Europe, Asia-Pacific excluding Japan (APEJ), Japan
and Middle East & Africa (MEA). The Asia-Pacific excluding Japan
(APEJ) free standing display units’ revenue contribution to the
global free standing display units’ market is expected to be the
maximum by the end of forecast period owing to increased demand of
free standing display units from FMCG and FMCD industry. In terms of
value, consumer electronic goods market in Asia-Pacific is expected
to be double by the end of the forecast period, further boosting the
sales of free standing display units, in the region. North America
and Western Europe are expected to create significant opportunities
for free standing display units’ manufacturers owing to increased
demand for free standing display units in furniture and textile
applications. The demand for free standing display units for
electronics and food and beverage applications in developing
economies such as Brazil, Mexico in Latin America and Middle East
will drive the revenue sales of free standing display units, in the
region. Factors such as increase in sales of automobiles, metal
products, clothing merchandise and wooden products, is expected to
further stimulate the demand for the heat transfer films market
globally.
Key
Players
Some
of the key players in this industry are Silverpoint Display, Bladen
box, Diamondpak, Splash Display Ltd, Pinterest, Daytona, WH Skinner,
Cardboard Box Company, Atlas Packaging, Arno Gmbh, etc.
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