Commercial
extraction of pulp or juice directly from fruits, vegetables and
other agricultural produce has become easier due to the advent of
cold-press technology. The temperate pressure applied on produce
during a cold-pressed process not only helps in extracting a fine
blend of juice and pulp, but also improves the quality of extract.
Consumers from around the world are being acquainted with the fact
that cold-pressed juices & pulps are healthier and beneficial
than conventionally-grinded fruit extracts. A recent study conducted
by Persistence Market Research estimates that the global sales of
cold-pressed juices in 2016 brought in about US$ 492 million in
revenues. The study also predicts that by 2024, the global market for
cold-pressed juices will have soared at 7% CAGR to be valued at US$
845 million.
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According
to the report, titled “Cold Pressed Juice Market: Global Industry
Analysis and Forecast, 2016-2024,” Persistence Market Research
projects that adoption of cold-press technology has gained traction
in the US and Canada. In 2016, sales of cold-pressed juices in North
America accounted for more than one-third of global revenues. By the
end of 2024, North America’s cold-pressed juice market is
anticipated to be valued over US$ 311 million. Consumption of
cold-pressed juices in Europe is also expected to grow rapidly during
the course of projection period. Through 2024, Europe’s
cold-pressed juice revenues will have soared at a CAGR of 7%. Latin
America and Middle East & Africa are two regions which are likely
to incur moderate revenue growth, while contribution of Asia-Pacific
to global cold-pressed juice market revenues will witness a bordering
decline over the forecast period.
Leading
Cold-Pressed Juice Makers in World
Pepsi
Co., the beverage behemoth, partakes in the global market for
cold-pressed juices by offering its flagship product line – the
Naked Pressed juices. Along with Pepsi, several other New York-based
companies are observed to be key players in the global cold-pressed
juice market. These include, Liquiteria LLC., Evolution Fresh, Inc.,
Juice Press, Hain BluePrint, Inc., and Juice Generation.
Additionally, global demands for cold-pressed juices are also being
met by beverage makers such as Juice Warrior (UK), Presha Food
(Australia), RAW Pressery (India) and Suja Life LLC (US).
Trending
- Organic Cold-Pressed Juices from Mixed Fruits & Vegetables
The
report indicates that in 2017 and beyond, the global demand for
cold-pressed juices will remain largely inclined towards their
organic nature. Conventional nature of cold-pressed juices will
gradually lose out to the surging popularity of organic cold-pressed
juices. By accounting to nearly three-fourth of global
revenues, the global sales of organic cold-pressed juices will have
raked in revenues worth over US$ 630 million by the end of 2024.
Based on the type of produce, more consumers are opting for
cold-pressed juices derived from mixed fruits & vegetables. The
combined nutrition availed from a mix of fruits & vegetables
treads along global health trends that strongly impact the choice of
consumers. In 2016, more than US$ 130 million worth of fruit-based
cold-pressed juices were sold globally, while revenues from global
sales of vegetable-based cold-pressed juices reached US$ 85 million.
However, cold-pressed juices extracted from mixed fruits &
vegetables will continue to account for major chunk of global
revenues, procuring nearly half a billion dollars by the end of 2024.
Online
e-Tailing Platforms Boost Sales of Cold-Pressed Juices
While
retail stores are predominantly the largest distribution channels for
cold-pressed juices, internet selling is also playing an instrumental
role in boosting global sales. Through 2024, retail and grocery
stores will account for around US$ 300 million in global revenues,
but sales of cold-pressed juices will be the fastest through online
e-tailing platforms. Global revenues harvested from selling
cold-pressed juices over the internet will register a 7.4% CAGR.
Hyper market or supermarkets will also be one of the dominant
distribution channels for cold-pressed juices. Convenience stores, on
the other hand, will lose a considerable share of global cold-pressed
juices revenues over the forecast period.
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