RUTF & RUSF Market Trends and Opportunities for the Industry by 2025

The vendor landscape of the global ready-to-use therapeutic food (RUTF) and ready-to-use supplementary food (RUSF) market is a fragmented one with the presence of many companies across the globe, reports Transparency Market Research.. The key market players operating in the global RUSF and RUTF market are anticipated to gain new opportunities from the UNICEF as it encourages domestic production of RUTF and RUSF. For instance, Kaira District Cooperative, aka Amul Dairy, is now to help war-torn countries like Sudan, Afghanistan with the supply of RUTF following its order from UNICEF.

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Companies are also expected to derive inspiration from the increased research of various substitutes of raw material, and the development of new bar and drinkable powdered form of RUTF. Some key players of the market comprise Diva Nutritional Products, GC Rieber Compact AS, Nutriset SAS, Kaira District Cooperative, Samil Industrial Co., and so on.

The revenue of the global ready-to-use supplementary food and therapeutic food market stood at US$429.9 mn in 2017 and the market is expected to reach US$829.3 mn over the forecast period of 2017-2025, exhibiting a CAGR of 8.6% during the forecast period.

Europe to Witness Significant Growth in Market Share by the end of 2025

The market for RUTF and RUSF in Europe accounts for more than half of the global market as many of the world’s leading market players are based out of Europe. Europe held over 54.3% of the global market in 2017 . UNICEF has emerged as most important and largest user of RUTF and RUSF products and contributed to 66.1% of the total demand in the of the RUTF and RUSF products in 2017. A number of companies have already entered into a race to supply UNICEF with RUTF and RUSF products. They have increased production capacity following increased demand.

The regional manufacturers in North America are also trying to race ahead of their European counterparts. The North American companies cater to the growing need of RUTF and RUSF in many of the African countries like Nigeria, Sudan, Burkina Faso, and Kenya. In the region of Asia Pacific, CAMAM implementation in nations like Bhutan, Pakistan, Bangladesh, Afghanistan, and India has facilitated the increasing demand of RUTF and RUSF in the Asia Pacific region.

The segment of RUTF has catered to the 70% of the total global market share and is further expected to capture the market share of RUSF over the forecast period of 2017-2025. The market of RUTF is worth US$ 301.4 mn in 2017.

UNICEF to Trigger the Market

Growing concern of various governments and NGOs across the globe to address the issue of malnutrition. Ever-increasing global population has increased the issue of malnutrition thereby fuelling the demand for RUTF and RUSF, mostly in the African and Asia-pacific regions. The report also notes that various NGOs like Save the Children, UNICEF, and several government bodies are taking the concern of growing child mortality rates and malnutrition very seriously and are taking efforts to change the scenario. This could lead to an increased demand for RUSF and RUTF.

The market, however, is not devoid of challenges as many of the governments and consumers are preferring local ingredients. Companies in the market are also faced with the risk of contamination, increasing inconsistency of the milk products of RUTF, and the growing belief that RUSF and RUTF are undermining breast-milk.