Waterproof & Weatherproof Labels Market: Resistance to Abrasion Makes Product Favored Choice of Consumers

Some of the prominent participants in the global waterproof and weatherproof labels market are Avery Dennison Corporation, Lintec Corporation, Bemis Company, Inc., UPM Raflatac Ltd, 3M Company, CCL Label, Inc WS Packaging Group, Inc., Herma Gmbh, Fuji Seal International, INC., PMC Label, Robos GmbH & Co. KG, Ahlstrom-Munksjö, LabTAG.com., Brady Worldwide, Inc., NFI Corp, ZIH Corp, Advanced Barcode & Label Technologies, Inc., Weber Packaging Solutions, Inc., and SYMBIO, INC.

As per a report by Transparency Market Research, the global waterproof and weatherproof labels market will likely expand at a 5.0% CAGR during the period between 2017 and 2025 to become worth US$23 billion by 2025 from US$16.09 billion in 2017.

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Depending upon the printing technology, the global waterproof and weatherproof labels market can be segmented into lithographic printed labels, digital printed labels, thermal printed labels, and flexographic printed labels. Of them, the digital printing technology is predicted to expand by registering a CAGR of 5.2% in the forecast period.

Geography-wise, the key segments of the global waterproof and weatherproof labels market are North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Among them, the market in Asia Pacific runs the show with most of the market share. In the years ahead too, the region is slated to maintain its dominant share by registering maximum CAGR of 6.6%. The market in Asia Pacific is being primarily powered by China, which has a massive manufacturing sector. The explosive growth in modern retail outlets in India and the rest of the region is also serving to underpin the growth in the market.

Durability, Leading to Better Brand Visibility, Drives Applications in Various Sectors

Waterproof and weatherproof labels are resistant to abrasion and also to changing climate. This unique perceived benefit is serving to boost their uptake majorly. Further, it also helps to bring about ease of tracking and convenience in handling of products during transportation and storage. This is also proving beneficial to the market.

“Traditionally waterproof and weatherproof labels were used for labeling of chemical and hazardous products. However, recently they are finding increasing application in the food, beverages, and consumer goods market on account of their ability to last longer and thereby improve the visibility of the brand logo and name of the company,” explains the lead analyst of the TMR report.

Surface Printing Poses Challenge to Market

A noticeable trend in the global waterproof and weatherproof labels market is the use of foil on account of their ability to prevent moisture from entering and other mitigate effects of other environmental conditions. Despite costing more than regular labels, waterproof and weatherproof labels are seeing demand due to their ability boost visibility of their brand logo or company name.

Posing a challenge to the global market for waterproof and weatherproof labels on the other hand is the rising use of surface printing, as it does away with the need for labels altogether.