Ongoing
concerns about obesity and overall health are driving the demand for
low sugar food and beverages. Hence, processed food and beverages
producers have started using natural sweeteners instead of sugar.
Consumers are also willing to pay a premium for products that include
natural sweeteners, owing to the increasing awareness. With the
increasing demand for natural sweeteners, regulatory approval for
stevia sweetener in various markets such as Australia, Europe, and
the U.S. has resulted in the new trend. Producers of natural
sweeteners are also investing in research for better natural
sweetener options with some health benefits. Companies are also
seeking partners to develop natural sweeteners. Stevia demand is also
projected to increase with the Food and Drug Administration (FDA)
approval and attributing Generally Recognized as Safe (GRAS) status
to steviol glycosides.
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Consumers
are moving towards using natural sweeteners such as honey, naturally
derived sugar from vegetables, fruits, and plants. Honey as a natural
sweetener is being largely used in various products such as bread,
ice creams, etc. Meanwhile, stevia, agave, monk fruit, xylitol, and
brazzein are also popular natural sugar alternatives. In many
countries, the focus on clean label formulations has also increased,
owing to the growing interest in sugar reduction.
Leading
contributors to the global natural sweetener market are American
Sugar Refining, Inc., Roquette Frères, Ingredion Incorporated,
Wilmar International Limited, Associated British Foods PLC, Nestlé
S.A., Symrise AG, Archer Daniels Midland Company, Ajinomoto Co.,
Inc., Cargill, Incorporated, DuPont, Niutang Chemical Ltd., Tate &
Lyle PLC, and MacAndrews & Forbes Incorporated.
As
per the new research by Transparency Market Research (TMR), the
global natural sweeteners market is anticipated witness moderate
growth, expanding at CAGR of 4.5% during the forecast period. The
global natural sweetener market is also estimated to generate US$
39,091.7 million revenue by the end of the forecast period.
The
global
natural sweeteners market is segmented into the application,
end users, product type, and region. By application, the market is
further segmented into dairy products, beverages, sweet spreads,
confectionery and chewing gums, bakery goods, and others. Bakery
goods are expected to witness steady growth during the forecast
period.
End
users are further segmented into pharmaceuticals, food and beverages,
direct sales and others. Food and beverages industry is expected to
be the largest user of natural sweeteners.
By
the product type, the market is segmented into low intensity and high
intensity. Among these, high intensity natural sweeteners are
expected to be gain maximum traction in the global natural sweeteners
market.
APEJ
to Lead the Global Natural Sweeteners Market during the Forecast
Period
Asia
Pacific Excluding Japan (APEJ) is expected to remain dominant during
the forecast period. Natural sweeteners are being used on a large
scale in various Asian food products such as flavored pastes, sauces,
pickles, etc. Also, changing lifestyle pattern in APEJ is leading
towards the increasing use of stevia. Moreover, with the growing
number of diabetic patients, especially in India and China, the
demand for sugar alternatives has increased. China is also the
largest source of high-intensity sweeteners.
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