With
the rising consumption of frozen pizza across various parts of the
globe, leading players of the world frozen pizza market are making
introduction of new ingredients and types so as to cater to the taste
of various regional consumers. Vendors are also making introduction
of various new toppings due to their popularity in various regions.
Vegan frozen pizzas are also recently gaining traction amongst
numerous vegetarian customers.
A
few of the important market participants in the said market are H.J.
Heinz., McCain Foods Ltd., Nestle S.A., Atkins Nutritionals, Inc.,
Dr. Oetker GmbH, California Pizza Kitchen, General Mills, Connies
Pizza, Daiya Foods Inc., FRoSTA AG, and Conagra Brands, Inc.
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In
accordance with the research report on the world market for frozen
pizza by Transparency Market Research (TMR), it has been anticipated
that strong growth would prevail in the said market. The
international market for frozen pizza is estimated to grow at a
growth rate of around 6.5% CAGR, thereby reaching a market valuation
of around US$ 25,971.1 million revenue towards the end of the period
of forecast, i.e. by the year 2026.
North
America is Forecasted to Continue with Regional Supremacy Over the
Period of Forecast
The
world market for frozen pizza has been regionally segmented into the
geographies of South America, North America, Asia Pacific, Middle
East and Africa, and Europe. The region of North America is very
likely to continue with market dominance in the international market
for frozen pizza. Due to the presence of numerous leading companies
in the said international market, there has been a substantial growth
in the field of product innovation and various advanced methods are
being adopted in an effort to improve quality of frozen pizza.
Numerous companies are making more and more investment in the
research for many different new ingredients that can improve the
taste and also cater to the desire of the various customers so as to
try something unique. In the meanwhile, the region of Asia Pacific is
also quite likely to witness growth in the world market for frozen
pizza owing to the shifting focus towards fast and more
convenient food options and fast changing lifestyle of the people.
Increased
Awareness about Frozen Food to Encourage Growth of the Market
Various
frozen food products comprising pizza are experiencing bolstering
demand as opposed to the conventional pizza owing to rising awareness
amongst the consumer for various frozen food products. In addition to
that, the hectic and fast lifestyle of the working population has led
to the augmented demand for convenient and instant food products
amongst the working population. As such, these factors are regarded
as the main driving force for the world market for frozen pizza.
Changing presence of customer in terms of toppings and ingredients is
also leading to the discovery of interesting and new ingredients that
can keep customers engaged whilst enhancing the appeal of frozen
pizza at the same time.
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