Pizza
is one of the highly customizable foods eaten worldwide. However,
changing consumer taste and the rise in health-conscious customers
are gradually reducing demand for frozen and processed food.
Meanwhile, producers are reformulating the products by reducing
excess sodium and preservatives. Key players are also introducing new
pizza variants made using organic ingredients. Frozen pizza producers
have started using high-quality, gourmet topping. Non-traditional
sauces such as spicy, barbeque, white sauce, pesto sauce, etc. are
being used on a large scale.
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The
market is also gaining popularity as it is convenient and also saves
cooking time. Along with the regular pizza, the demand for specialty
pizza such as dairy-free and gluten-free pizza is also increasing by
the people suffering from gluten and dairy intolerance. Frozen pizza
manufacturers are also capitalizing on the concept of heritage and
authenticity to attract more customers. With consumer preference
evolving, frozen pizza brands are moving towards innovation while
offering new taste and ingredients.
The
global frozen pizza market report provides both quantitative and
qualitative analysis of the overall frozen pizza market. The report
also includes the market dynamics such as drivers, trends,
challenges, and opportunities playing an important role in the
market. The report also offers SWOT analysis and Porter’s five
force analysis. The market attractiveness analysis along with the
market size, potential customers, and opportunities has also been
provided in the report. The factors influencing the growth of the
market on global as well as on a regional basis is given in the
report.
The
report also includes key developments taking place in the frozen food
industry including the events that took place in the past and the
events that are likely to take place during the forecast period
2017-2026. The report offers insights into changing vendor scenario
to provide a complete picture of the future trends in the frozen food
industry. The projections in the report are based on historical data
and proven research methodologies. Methodologies adopted by
different companies and business strategies are also provided in the
report. Market segmentation along with region-wise analysis provides
in-depth analysis of the global frozen pizza market.
The
global frozen
pizza market is segmented on the basis of product type,
toppings, size, distribution channel, and region. On the basis of
product type, the market is segmented into thin crust, thick crust,
stuffed pizza, and other types. On the basis of toppings, the market
is segmented into cheese, meat, fruits & vegetables, and others.
Meanwhile, the market segments based on the size consists of small,
medium, and large.
On
the basis of distribution channel, the market is segmented into food
chain services, modern trade, departmental stores, online stores, and
other distribution channels. Region-wise the market is segmented into
Asia Pacific Excluding Japan (APEJ), Europe, North America, Japan,
Latin America, and the Middle East and Africa (MEA). The segment-wise
analysis also provides country-wise forecast for each segment based
on the key parameters of the market.
The
report consists information on the various key players operating in
the global frozen pizza market such as General Mills, Nestle S.A.,
McCain Foods Ltd., Dr. Oetker GmbH, Daiya Foods Inc., Connies Pizza,
Conagra Brands, Inc., Atkins Nutritionals, Inc., California Pizza
Kitchen, H.J. Heinz, and FRoSTA AG. The report has evaluated key
players on parameters such as business strategies, financial
overview, latest developments, and company overview.
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