Soybean Derivatives Market Research Report, 2015-2021: Latest Market Overview, Size, Share and Forecast 2021

Soybean derivatives are finding increasing application in end use industries such as food, feed and automotive among others. In the food industry soybean derivatives are used in the production of snacks, spreads, baked products, breads, salad dressings, mayonnaise, potato chips and sauces. The residual fibers obtained from the extraction of soybeans oil is utilized in the production of feed for swine, bovine, aquaculture and pets. Moreover, it is also used in manufacturing of hydraulic fluids and lubricants. Bio-diesel is another area of application where soybean derivatives are being used. The market on the basis of lecithin processing, is segmented into acid, water and enzyme. The market is further categorized into soy meal, soybean and soy oil on the basic of product type.

Globally, the soybean derivatives market witnessed significant growth in recent years as a result of its wide use in the formulation of nutrition supplements and functional foods. On account of its lubrication properties such as low toxicity and high viscosity index, there has been a surge in the demand of soybean derivatives from the automotive industry. Increasing use of soybean derivatives in the production of bio-diesel is also expected to augment demand for soybean derivatives market. The market is expected to further grow as a result of the use of soybean derivatives in the manufacturing of crayons, paints, coatings, scented candles, cleansing agents, bio based plastics and others. The scarcity of natural resources such as wood has also resulted in the increasing demand of soybean derivatives in the manufacturing of bio composites.

One of the major restraints for the soybean derivatives market is the threat of substitute from wood pulp and bagasse. Wood pulp and bagasse are finding increased use in the production of bio plastic and biogas. Recent trends have shown that many companies are engaging in R&D activities to improve the efficiency of soybean derivatives. Because of the immense opportunity prevailing in regions such as India, China and Middle East various companies are entering into the soybean derivatives market and launching new products to meet the increasing demand for various food products. Furthermore, the increasing demand of bio based plastics as a result of changing trends among manufacturers of chemicals is expected to fuel the growth of soybean derivatives market.

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The Asia Pacific region was the largest market for soybean derivatives in terms of revenue in 2014 and it is expected to remain the same throughout the forecast period. Favorable outlook of food and beverage industry in India and China as a result of growing domestic consumption is expected to boost the demand of soybean derivatives market in the region. The Asia Pacific region is expected to be followed by North America in terms of revenue in 2014 and it is likely to remain the second largest market in terms of revenue throughout the forecast period.

Some of the key players operating in the global soybean derivatives market are Bunge Limited, Archer Daniels Midland Company, Wilmar International Company, Louis Dreyfus Commodities, Cargill Inc and Noble Group Ltd among others.

Frozen Bakery Additives Market Research Report, 2013-2019: Latest Market Overview, Size, Share and Forecast 2019

Frozen bakery additives are used in order to increase the shelf life of the food and bakery products. These additives are used to prevent the growth of unnecessary bacteria or humectants to prevent the food from drying. Bakery additives also help to improve the appearance of the bakery products along with better taste and addition of colors, thickeners and flavors. Some of the commonly used bakery additives include oxidizing agents and emulsifiers. Bakery additives help food manufacturers to provide safe, quality, nutritious products along with improved shelf life.

The global frozen bakery products market is mainly segmented on three major parameters such as product type, application and geography. On the basis of product type these additives can be segmented as oxidizing agents, reducing agents, emulsifiers, preservatives, enzymes and colors & flavors. Moreover according to the use of these additives in different industries frozen bakery additives are also segmented on the basis of their applications such as frozen pizza crust, frozen cakes, frozen pastry, frozen breads and other frozen bakery products. In terms of geography the market is segmented into four major regions such as Asia Pacific, Europe, North America and Rest of the World. In terms of product type other additives accounts for the largest share of the global frozen bakery products market. Others additive are followed by emulsifiers, as these are used to improvise the structure of food products along with increasing the shelf life.

Some of the major factors that drive the growth of frozen bakery products globally include increasing concerns towards waste reduction and energy savings methods in food processing, increasing demand for processed food globally, environment friendly manufacturing process, reasonable price along with better quality products and consumers preference for Improved product quality. Some of the factors which act as barriers for the growth of frozen bakery products are consolidated market of frozen bakery products, restricted temperature and Ph operational range. There exist tremendous opportunity in this sector therefore companies now emphasize to come out with innovative technology and products. The increasing applications of these additives in bakery products would present tremendous opportunities for frozen bakery additives. Moreover growing health concerns among the consumers in Asia Pacific would increase the consumption of these additives over next six years.

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The global frozen bakery products market is expected grow at a significant rate with single digit CAGR growth over 2013 – 2019. Europe was the largest market in terms of volume and revenue for frozen bakery additives in the year 2012 followed by North America. Major factor contributing to growth in this region are consumers prefer more processed food due to busy life style and increased health consciousness. Asia was the third largest market and the market is growing at the highest rate among the all four geographies. This growth ii APAC region is attributed to changes in food habits and growing influence of western food culture. However in future APAC is expected to hold significant market share.

Some of the major players in frozen bakery additives market are Puratos Group N.V., Palsgaard A/S, Shenzhen Leveking Bio-Engineering Co. Ltd., Sensient Technologies Corp., Archer Daniels Midland Co., Ddw-the Color House, E.I. Dupont De Nemours & Company, Purac Biochem B.V., Jungbunzlauer AG, Lasenor Emul S.L., Associated British Foods Plc, and David Michael & Co.

Canned Preserved Food Market to Exhibit Growth at 6.4% CAGR during 2015-21

The canned preserved food market has been flourishing at a magnificent rate, especially in Asia Pacific and Latin America, due to several reasons. A recent news analysis shows that the packaged food industry in India was expected to reach about $20 bn by the end of 2014. This remarkable market size can be attributed to the influx of several multinational food packaging companies in the industry, increasing retail trade, technological advancements in packaging, and dramatic changes in the urban lifestyle. The inflation in food prices is also encouraging consumers to buy packaged food. These trends are also seen in other countries in Asia Pacific and Latin America and have been thoroughly researched in the report.

The canned and preserved food market in Asia Pacific and Latin America has been studied using a SWOT analysis and Porter’s five forces analysis. The microscopic scrutiny of the market helps in identifying the strengths, weaknesses, opportunities, and threats of the market, along with pinpointing the threat of new entrants, the threat of substitute products or services, the bargaining power of customers (buyers), the bargaining power of suppliers, and the intensity of competitive rivalry. The research report gives an exact understanding of the status of the market to readers to help them make well-informed business decisions.

Overview

Countries in Latin America and Asia Pacific are witnessing a surge in the demand for canned preserved food. The longer shelf-life of these food items, growing urbanization, and the convenience of ready-to-eat items are propelling the demand for canned preserved food in these regions. Furthermore, the busy lifestyles of consumers in urban areas are also making consumers opt for these kinds of food items. Improving per capita incomes are also one of the reasons for the positive growth trend in the canned preserved food market in Asia Pacific and Latin America.

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According to the research report, the canned preserved food market in Asia Pacific and Latin America was worth US$24.4 bn in 2014 and is expected to reach US$38.1 bn by 2021, registering a whopping CAGR of 6.40% from 2015 to 2021. In terms of volume, the canned preserved food market was worth at 6.28 bn kg in 2014 and is expected to rise to 8.55 bn kg by 2021, moving forward at a CAGR 4.40% over the forecast period.

The canned preserved food market in Asia Pacific and Latin America has been segmented on the basis of product and region. The types of products sold in the Asia Pacific market are canned meat, canned fish, canned fruits, canned vegetables, and others. The countries scrutinized within the regional segment of Asia Pacific are India, China, and Rest of Asia Pacific, while the Latin American markets examined in the report are Chile, Argentina, Brazil, and Rest of Latin America.

Companies Mentioned in the Canned Preserved Food Market to Asia Pacific and Latin America are:

Some of the important players profiled in the canned preserved food market are Pinnacle Foods Inc, DelMonte Pacific Ltd., MTR Foods Pvt Ltd., H.J. Heinz Company, and ConAgra Foods Inc.

Asia Pacific and Latin America Canned Preserved Food Market by Geography:

• Asia Pacific
  • India
  • China
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Argentina
  • Chile
  • Rest of Latin America

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

Global Breakfast Cereals Market to be Driven by Increasing Consumer Preference for Western Food Habits

A new market research report has been recently published by Transparency Market Research, a global market intelligence firm. The research report, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”, provides an in-depth analysis of the global breakfast cereals market based on the market overview, product segmentation, market drivers and restraints, opportunities and challenges, market trends, geographical segmentation, and competitive landscape.According to the research study, in 2012, the global breakfast cereals market was worth US$32.5 bn and is estimated to reach a value of US$43.2 bn by the end of 2019, exhibiting a progressive 4.10% CAGR from 2013 to 2019.

The major factor responsible for the rapid growth of the global market for breakfast cereals is the growing requirement for convenience foods due to the busy and hectic lifestyles of a growing part of the global population. Moreover, the growing number of convenience stores and the growing preference for Western food habits in most of the developing countries in Asia Pacific is estimated to propel the global breakfast cereals market. In addition, the increasing per capita income of the population is further expected to fuel the market in the forecast period. However, the rising trend of preferring varied alternatives such as fruits, eggs, and other quick snacks is the key factor that is expected to hamper the growth of this market in the near future.

On the basis of type, the global breakfast cereals market has been divided into hot cereals and ready-to-eat cereals. Ready-to-eat cereals do not require any time for preparations, whereas hot cereals require some time to get cooked before they can be consumed. The ready-to-eat segment has gained traction owing to the hectic and busy lifestyles of consumers in European and North American countries. As a result, the ready-to-eat cereals segment accounted for a massive share in the global breakfast cereals market. On the other hand, the hot cereals segment is estimated to witness significant growth in Asia Pacific countries, as people there mostly prefer hot breakfasts at the start of the day. This segment is projected to hold a share of 18% in the global market.

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On the basis of geography, the global market for breakfast cereals has been segmented into Asia Pacific, North America, Europe, and Rest of the World. Among all these regions, the Asia Pacific breakfast cereals market is anticipated to witness the highest growth rate compared with Europe and North America. Asia Pacific is estimated to hold a 13% share in the global breakfast cereals market by the end of 2019, whereas the market share for Europe as well as North America is projected to drop throughout the forecast period. Among these countries, the China market for breakfast cereals is comparatively small; however, it is anticipated to register a higher growth rate than other countries.

Furthermore, the research report analyzes the competitive landscape of the global breakfast cereals market based on company overview, inception details, product portfolio, business strategies, financial overview, and recent developments. Some of the prominent players operating in the global breakfast cereals market are PepsiCo, Kellogg Co., Cereal Partners Worldwide, Post Holdings, and General Mills.

Key segments of the Breakfast cereals market:

Breakfast cereals market, by type

• Ready to Eat Cereals
• Hot Cereals

Breakfast cereals market, by geography

• North America
• Europe
• Asia Pacific
• Rest of the World (RoW)

Global Probiotics Market to Expand at 7.40% CAGR from 2014 to 2020

The research report on the global probiotic market presents an in-depth analysis with the help of market-related figures and facts. It further emphasize on the demand and supply strategies, product segmentation, recent developments, and the competitive landscape of the global probiotic market. The research study further covers the driving and restraining factors of the global probiotic market.

According to the research report, the global probiotic market is expected to witness high growth in the coming years owing to the growing awareness regarding the benefits associated with the consumption of probiotics.

The key information and figures mentioned in this report are derived on the basis of primary and secondary information. The report also includes useful inputs and strategic recommendations from industry experts. SWOT analysis, Porter’s five forces analysis, and value chain analysis are the analytical tools that the analysts have used to determine the growth opportunities and challenges of the global probiotic market.

The probiotic market is segmented on the basis of application, end user, and strain type. The application segments of the market include dietary supplements, food and beverages, and animal feed. By end user, the market is segmented into animal probiotics and human probiotics. By strain type, the market is divided into yeast, streptococcus, lactobacillus, bifidobacterium, and spore formers.

Overview of the Global Probiotic Market

The global probiotic market, in 2014, was valued at US$62.6 bn and is estimated to reach a value of US$96 bn by the end of 2020. This market is projected to exhibit a progressive 7.40% CAGR between 2014 and 2020.

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The growing awareness regarding the enhancement of gut health, increasing consumption of functional foods, and the high efficiency of probiotic bacteria are some of the major factors accountable for the development of the global probiotics market. Moreover, the rising awareness regarding the health benefits of probiotics, growing demand for probiotics from developing economies, and the ban on the use of antibiotics in animal feed are the major factors that are expected to fuel the growth of the global probiotics market in the next five years.

On the flip side, the lack of appropriate standardization in the global probiotics market is the key factor that is expected to hamper the growth of this market in the next few years.

The global probiotics market is segmented by geography into Europe, North America, Asia Pacific, and Rest of the World. Among these regions, in 2013, Asia Pacific led the global probiotics market and is expected to continue in the leading position throughout the forecast period, exhibiting a healthy 7.10% CAGR between 2014 and 2020. The rapid growth of the Asia Pacific probiotics market is due to the growing demand from countries such as Australia, China, India, and Japan. After Asia Pacific, the Europe probiotic market holds the second position in the global market. France is expected to exhibit a 6.60% CAGR and Germany is projected to register a 6.80% CAGR between 2014 and 2020. Presently, the North America probiotics market accounts for a very tiny share in the global market; however, this region is expected to witness a high growth rate in the next few years.

Companies mentioned in the research report

The prominent players operating in the global probiotic market are Nestle S.A., China-Biotics, Inc., E. I. duPont de Nemours and Company, General Mills, Inc., Lifeway Foods, Inc., PROBI AB, BioGaia AB, Yakult Honsha Co., Ltd., Mother Dairy, Groupe Danone S.A., and Chr. Hansen. The growing popularity of probiotics worldwide has attracted many new players to participate in this market.

Key Segments of the Global Probiotic Market

Global probiotics market, by application

• Food and beverages
• Dietary supplements
• Animal feed

Global probiotics market, by end use

• Human probiotics
• Animal probiotics

Global probiotics market, by strain types

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Yeast
• Spore Formers
• Others

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

Palm Oil Market will Reflect Significant Growth Prospects during 2012-18 : Transparency Market Research

Low to zero trans-fat content and the pocket-friendly pricing of palm oil is fuelling demand from the global palm oil market. Palm oil is one of the most widely used vegetable oils and a common ingredient in biscuits, margarine, breads, instant noodles, cereals, lipsticks, candles, chocolates, shampoos, ice-cream, and detergents. The applications of palm oil are therefore quite diverse, which aids the expansion of the global palm oil market.

Palm oil is derived from a tropical tree, which, once planted, yields palm fruits for more than three decades, ascertaining much needed employment for the rural communities living in emerging nations such as Malaysia and Indonesia. The oil is highly lucrative, particularly because palm trees yield more oil per hectare than any other major oil seed crop.

The report provides a comprehensive overview of the global palm oil market, with focus on the factors driving the market and those restraining it. It covers the market from the ground up covering aspects such as the market definition, classification, and growth trajectory. Regionally, the global palm oil market is segmented into Asia Pacific, Europe, North America, and Rest of the World.

Overview of Global Palm Oil Market

Palm oil derived from palm fruit is an edible vegetable oil. In the last couple of years, the demand for palm oil has increased in response to the rising consumption of vegetable oils. Apart from its extensive applications in the food and beverage industry and the retail industry, palm oil is also used in biofuels.

Palm oil is cost-effective and low in trans-fats, due to which its demand is high in the global market. However, the expansion of palm tree plantations is usually carried out at the expense of tropical forests, particularly in countries such as Malaysia. Rising environmental concerns thus pose a tough challenge in front of enterprises operating in the global palm oil market.

Large-scale deforestation for palm oil production has not only aggravated the already worrying issue of climate, but has also led to the extinction of many animal species. However, the market is expected to capitalize in the near future on opportunities created by sustainable palm oil production.

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To present a 360-degree blueprint of the market, the report studies demand for diverse palm oils available in the market such as red palm oil, kernel oil, while palm oil, fractionated palm oil, and others. Factors leading to the rising application of palm oil in industries such as energy, health, food, and others are also evaluated in detail.

Malaysia is the leading producer of palm oil in the world. Over the forecast period, India and China are also expected to substantially contribute to the expansion of the palm oil market in Asia Pacific.

Companies mentioned in the research report

Some of the most prominent enterprises operating in the market are Alami Group (Malaysia), Musim Mas Group (Indonesia), ADM (US), the United Palm Oil Industry Public Company Limited (Thailand), and Boustead Group (Malaysia).

Major geographies analyzed under this research report are:

• Europe
• North America
• Asia-Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

Foodservice Market Will Increase Strongly Through 2019

Companies in the global foodservice market are looking at ways to expand their consumer base. Hence, many foodservice companies are now making their way into supermarkets to reach more consumers. For their main grocery shopping, a growing number of households prefer supermarkets and supercenters. This offers a good opportunity for companies to reach new consumers. Foodservice companies operating in supermarkets offer low-cost options to consumers to replace their home-cooked meals.

Besides this strategy, companies in the global foodservice market are employing other strategies such as introducing bar and restaurant concepts in pool, snooker, and air hockey clubs to attract more consumers by providing entertainment. The global foodservice market is broadly segmented on the basis of the type of foodservice system, the type of food offered, and geography. The research study on the global foodservice market delivers an extensive analysis of the key market segment.

Each key segment of the global foodservice market is analyzed with its market data. Furthermore, valuable forecasts for these segments are mentioned in the report. In addition to this, the report examines the fastest growing segments of the global foodservice market and elaborates on the trends shaping these segments.

Overview of the Global Foodservice Market

According to the USDA, the food system, which includes foodservice and food retailing, supplied approximately US$1.24 tn worth of food in the U.S. in 2010, out of which approximately US$594 bn was supplied by foodservice facilities. The global foodservice market caters to schools, restaurants, colleges, cafeterias, and others. The growing consumption of snacks and meals at food service establishments shows a growing demand among consumers for different types of foods, having an entertainment value to eating out, and the convenience offered by these services. Furthermore, keeping with the health trend, the global foodservice market is now also offering more healthy choices for conscious consumers.

Currently, there are four types of foodservice systems – conventional, centralized, assembly service, and ready prepared. Conventional foodservice systems are the most common type of foodservice system. The foodservice market is increasingly finding application in colleges, schools, restaurants, and universities. Individuals studying in colleges, schools, or offices tend to have their daily meals in places such as a cafeteria, which follow the conventional foodservice system.

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Public health service departments in the food sector ensure the quality of the food is in compliance with the recommended standards. A high cost is incurred to maintain the consistency and hygiene of food quality, along with the requirements such as the large labor force and food safety. These factors will challenge the global foodservice market to an extent.

Region-wise, the global foodservice market is divided into Europe, North America, Asia Pacific, and Rest of the World. Presently, North America boasts of the largest number of restaurants and food chains due to the rising demand for fast food. In addition to this, the North America market benefits from the high number of high-value transactions and mergers in recent years. The North America market is followed by Western Europe, where France, the U.K. Germany, Italy, and Spain hold substantial market shares.

Companies mentioned in the research report

The leading companies in the global foodservice market are Sodexo, Aramark Corporation, Compass Group North America, Guest Services, and Centerplate.

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

Nutraceuticals Market will Rebound Through 2021

The global market for nutraceuticals has exhibited a steady rise in recent years, thanks to the increasing demand for nutritional food in the global arena. The rise in the cost associated with medical treatment and healthcare has driven the interest of consumers towards nutraceuticals, owing to their ability to act as a substitute of OTC as well as prescription drugs.

A recent report published by Transparency Market Research (TMR), a market research and intelligence firm, states that the worldwide nutraceuticals market reached a value of US$182.6 bn in 2015. Analysts at TMR estimate this market to expand at a CAGR of 7.30% during the period from 2015 to 2021 and arrive at a value of US$278.9 bn by the end of 2021.

Mexico Poised to Become Fastest Growing North American Nutraceuticals Market

North America has been leading the global nutraceuticals market for a decade now. The increased awareness pertaining to healthcare among consumers has been driving this regional market significantly.

The U.S. and Canada are the key domestic markets for nutraceuticals in North America, whereas the Mexico market is still in its nascent stage. However, analysts project the Mexico nutraceuticals market to gain impetus and become the fastest growing market in the region in the coming years. The increasing purchasing power of Mexicans is expected to become the key catalyst for this growth.

Major Manufacturers Targeting Japan, China, Brazil, and Australia

The nutraceuticals market in Asia Pacific follows the North America nutraceuticals market closely. The upgradation in the living standard of this region’s population has led to the rise of the Asia Pacific nutraceuticals market.

Japan, China, Brazil, and Australia have emerged as the key target markets for major international producers of nutraceuticals, resulting in the emergence of these markets as the most lucrative ones in this region as well as across the world.

Proactive Lifestyle to Drive Demand for Nutraceuticals in Middle East and Africa

The Middle East and Africa nutraceuticals market has also been showing impressive growth of late. GCC countries dominate this market and are likely to rise at the fastest rate in the forecast period. The increase in the geriatric population has propelled the demand for nutraceuticals in this region. Experts project the proactive lifestyle increasingly adopted by people in the MEA to drive the demand for nutraceuticals in this region over the next few years.

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Nestle Ltd., Cargill Inc., Archer Daniels Midland Co., Aland Nutraceutical Co., Royal DSM, BASF, Coca-Cola co., General Mills Inc., PepsiCo, DuPont, Cadbury, and Danone are the key players operating in the global market for nutraceuticals.

Other prominent participants in this market are General Nutrition Center Corp., Alpro U.K. Ltd., Danisco A/S, Johnson & Johnson, Herbalife Int. Inc., Clif Bar & Co, So Good Int., Kraft, Nutraceutical Int. Corp., Lonza Group Ltd., Biogaia, Boehringer Ingelheim, Dairy Crest Group, Galenica Ltd., Bayer Healthcare, Kellogg Co., and Yeo Valley Farms.

Vitamin Fortified and Mineral Enriched Foods and Beverages Market to Grab the Largest Market Share by 2018

Fortified and enriched foods are products that have extra nutrients added to them to replace nutrients lost during storage or manufacturing, to substitute or compensate for a missing nutrient, or to serve as an important source of nutrition for people with dietary limitations. The growing focus on healthy diet and overall well-being is the primary factor fueling the demand for vitamin fortified and mineral enriched foods and beverages.

Providing a detailed analysis of the global Vitamin Fortified and Mineral Enriched Foods and Beverages market by segmenting it on the basis of key criteria, the report strategically focuses on the major segments and factors driving global growth and those restricting its development over the course of the forecast period. Prevalent market trends are also evaluated and inputs from industry experts are included to give readers a fresh perspective on the vitamin fortified and mineral enriched foods and beverages market.

The research report includes a detailed assessment of the vendor landscape, identifying key players within the market and highlighting their individual strengths and weaknesses. These players are profiled in the report based on attributes such as company overview, business strategies, financial standing, product portfolio, and recent developments.

Overview of the Vitamin Fortified and Mineral Enriched Foods and Beverages Market

As indicated above, increasing awareness about adopting a healthy way of life is a significant factor responsible for the rising trend of fortified and enriched foods and beverages. The global vitamin fortified and mineral enriched foods and beverages market is anticipated to expand at a double-digit growth rate during the forecast period of 2012 to 2018. Driving this market are factors such as escalating demand for packaged, ready-to-eat meals, rising health concerns among consumers, high rate of product development and innovation, host of benefits of fortified foods, rising importance attributed to preventive medicine, and presence of small and large players.

In contrast, changing regulatory environment is likely to inhibit the growth of the global vitamin fortified and mineral enriched foods and beverages market. This challenge, however, presents several opportunities for players within this market to innovate and experiment with new ideas.

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Developed regions such as Europe and North America are presently the biggest consumers of vitamin fortified and mineral enriched foods and beverages owing to higher level of health consciousness and higher standards of living. However, rising awareness and economic stability in Asia Pacific and the Rest of the World region also hold strong opportunities for growth.

Companies Mentioned in the Report

The noteworthy competitors in the global vitamin fortified and mineral enriched foods and beverages market include General Mills, Inc., PepsiCo/Tropicana, Campbell Soup Company, Philip Morris Companies, Abbott Laboratories, The Proctor & Gamble Company, Ocean Spray Cranberries, Inc., Kellogg Company, South Beach Beverage Company, H.J. Heinz Company, Hain Food Group Inc., Nantucket Allserve, Inc., Land O’Lakes, and The Coca-Cola Company.

Global Vitamin Fortified and Mineral Enriched Foods and Beverages Market, by Geography

• North America
• Asia Pacific
• Europe
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers 
• Factors limiting market growth
• Current market trends 
• Market structure
• Market projections for the coming years 

Key highlights of this report

• Overview of key market forces propelling and restraining market growth 
• Up-to-date analyses of market trends and technological improvements 
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors 
• An array of graphics and SWOT analysis of major industry segments 
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis 
• Offers a clear understanding of the competitive landscape and key product segments