Canned
Coffee Market Introduction:
Coffee
is one of the most traded commodities which ranks second after
petroleum. Coffee has potential health benefits claimed by
manufacturers such as stress buster, dizziness and fatigue. It is
also suggest that coffee can serve health benefits such as lowering
cholesterol, heart disease and liver disease. It is widely served as
hot beverages, but also available as cold canned coffee. An increased
competition and squeezed profit margins pushed beverage manufacturers
to introduce new and innovative products to the market, and canned
coffee is no different. Canned coffee market has contributed the
overall beverages market in terms of value owing to high promotion
for canned coffee drinks for its refreshing taste and flavor.
Canned
Coffee Market Segmentation:
Canned
coffee market is segmented on the basis of product type, and
distribution channel and region.
On
the basis of product type, canned coffee market is segmented into
regular, mocha, cappuccino, latte, black coffee, expresso, and
others. Among all the segments, regular canned coffee segment hold
leading share and is expected to register a relatively high growth
rate over the forecast period. Black canned coffee is expected to
boost the market during the forecast period owing to low fat and
calories content when compare to regular one.
On
the basis of distribution channel, it is segmented into direct
(online retail) and indirect sales. The indirect sales segment is
further sub-segmented into supermarkets/hypermarkets, convenience
stores, departmental stores, and others. Among the various retail
segments, increasing sales from multi brand outlets such as
supermarkets/hypermarkets are the major factor driving the market as
these outlets substantially increase sales of canned coffee products.
Canned
Coffee Market Regional Outlook:
The
canned coffee market in North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA is
covered in the report.
Among
all of geographical regions, North America accounts for major revenue
share of global canned coffee market, followed by Asia Pacific and is
expected to register a moderate growth over the forecast period.
Canned coffee is native to Japan and first mass produced by Ueshima
Coffee Co., which is a Japan based coffee manufacturer is now moving
to western countries and is expected to account for increase in
demand from these countries. Increasing hectic and stressful life of
consumer, canned coffee with purported health benefits have
popularized by manufacturers are the key factors driving the growth
of the canned coffee market.
Canned
Coffee Market Dynamics:
Consumer
preference for canned coffee for high caffeine content to reduce
stress is a factor driving the market and expected to account for
high growth rate in terms of value over the forecast period.
Increasing awareness regarding health benefits of canned coffee to
maintain metabolic function such as lowering cholesterol is also one
of the driver to fuel the growth of market. The Coca-Cola Company is
collaborating with illycaffe S.p.A coffee company to expand its
product portfolio in Italy under name of Ilko coffee international.
Coffee manufacturers are focusing to develop new recipes such as
combination of frappe with cappuccino to attract target population
and increase its customer base.
Consumer
nowadays are more health conscious of their calorie intake to reduce
diseases such as diabetes and obesity around the globe, thereby
increasing demand for canned beverages. Increasing urbanization and
disposable income in the developing countries such as India is
expected to trigger the growth rate of canned coffee market. Rising
raw material prices and increasing consumption of hand processed or
filter coffee is one of the restraints can potentially hamper the
canned coffee market.
Canned
Coffee Market Key Players:
Some
of the key players participating the global canned coffee market
include Ueshima Coffee Co., Starbucks Corporation, Nestle S.A,
illycaffe S.p.A., The Coca-Cola Company, Stumptown Coffee Roasters
Inc., and High Brew Coffee, Inc.
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