Shisha
Tobacco Market: Introduction:
Shisha
also known as water pipe tobacco, argileh, maassel, hookah, or
narghile in different region globally is a consumed for its relaxing
and energizing effect. The shisha tobacco is molasses syrupy form of
tobacco consumed through a water pipe or hookah and comes in
different flavors. The shisha tobacco is consumed traditionally in
Middle-East and southern region of Asia-Pacific. The shisha tobacco
market is gaining popularity in North America and Europe region due
to increased themed based café culture. The shisha tobacco market is
expected to get driven over the forecast period resulted by the fact
that it comes in different flavors which attract a large part of the
youth population towards it.
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Shisha
Tobacco Market: Segmentation:
The
shisha tobacco market is segmented on the basis of type, flavor, and
distribution channel.
On
the basis of type, the shisha tobacco market is segmented into
strong, mild and light. The types are popular from user to user, new
users prefer lighter or milder segment over the strong and stronger
segment is preferred by the mature users. Over the forecast period,
traditional regions are expected to get dominated by the strong
segment and comparatively new regions are expected to get dominated
by the mild segment.
On
the basis of flavor, the shisha tobacco market is segmented into
fruit, confectionery, spices, beverages, and others. The fruit
segment and beverage are further sub-segmented into different types
of major flavor use for shisha tobacco. The fruit flavor segment is
expected to dominate the shisha tobacco market over the forecast
period.
On
the basis of the distribution channel, the shisha tobacco market is
segmented into direct channels and indirect channels. The direct
channels include the restaurants, bars, and cafes. The indirect
channels are further sub-segmented into modern trade, specialty
store, e-commerce, and other store formats. The direct channel is
expected to dominate over the forecast period resulted by high
consumption by the themed cafes and restaurants.
Shisha
Tobacco Market: Region-wise Outlook:
Europe
is expected to dominate the global shisha tobacco market over the
forecast period followed by North America. Strong demand is
anticipated from Middle-East and Africa region and Asia-Pacific
region due to the presence of a traditional market for shisha
tobacco. Latin America shisha tobacco market is also expected to grow
significantly over the forecast period due to penetration of café
culture in the region.
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Shisha
Tobacco Market: Drivers and Restraints:
The
shisha tobacco market is expected to drive by the advent of theme
cafes targeting young population. Also on a recent survey done by FDA
shows 78% of the shisha tobacco user prefers it because of the
attractive flavor offering which is absent in other tobacco related
products. Internet of things has also increased use of shisha tobacco
in the household.
The
shisha tobacco market is expected to get restraint by the strict
regulation produced by the regulatory authority in different regions
due to the presence of carcinogens in the products over the forecast
period.
Shisha Tobacco Market: Key Players:
The
global player for the Shisha Tobacco market are Fumari Hookah, Haze
Tobacco, LLC., Tangiers Tobacco Ltd., Al Fakher Tobacco Trading,
Starbuzz Tobacco Inc., Nakhla Tobacco, Social Smoke GmbH, Alchemist
Tobacco Co., Afzal Shisha (Soex India Pvt. Ltd), and Argelini Corp.
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