Organic
Beverages are one kind of beverages which has no synthetic
pesticides, growth hormones, genetic engineering and artificial
flavors, colors and preservative, among other things. The organic
beverages market is an upcoming sector as people are now beginning to
focus their attention on organic beverages rather than carbonated
functional drinks. Organic beverages offer a number of health
benefits. Rising concerns of people over health issues is fuelling
the growth of organic beverages. Rising interest in organic soda
without artificial flavorings and preservatives is, no doubt, in
demand today. People prefer organic beverages over drinks that are
high in sugar, full of chemicals and lack nutritional value. All
these factors together are fuelling the demand of organic beverages
all over the world.
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Organic
Beverages Market: Segmentation:
Organic
Beverages can be segmented on the basis of Product type, End Use and
Distribution Channel.
On
the basis of product type, the organic beverages can be segmented
into alcoholic and non-alcoholic beverages. Alcoholic beverages is
further sub segmented as ciders, cocktails, gin, beer, wine, whiskey
& rum. While non-alcoholic beverages is further sub segmented as
coffee, tea, fruit juice, vegetable juice dairy based beverages,
dairy alternative beverages and others.
On
the basis of End Use, the organic beverages can be sub segmented into
households and HORECA. Both the segments have equal share in terms of
volume and value sales.
On
the basis of distribution channel, the organic beverages can be
segmented into direct and indirect channel. The indirect channel can
be sub segmented into modern trade, convenience store and E-
Retailers. Among all these segments E- Retailers segment is expected
to represent favorable growth sduring the forecast period.. Rising
consumer influence towards online purchasing as well as increasing
internet penetration across the globe is expected to support in the
global organic beverages market.
Organic
Beverages Market: Regional Outlook:
Regional
segment for the market of organic beverages product is divided into
five different regions: North America, Latin America, Europe, Asia
Pacific including Japan and Middle East & Africa. North American
region has been anticipated to be the largest market for organic
beverages in terms of volume and value consumption during the
forecast period. Factors such as Shifting consumer preference towards
halthy lifestyle coupled with consumption of products containing
natural and pure ingredients is expected to support the organic
beverages market growth over the forecast period. Moreover, market
in Asia-Pacific is expected to represent favorable growth during the
forecast period. Increasing awareness level for organic products
among the consumers as well as continuous launch of new product
variants is expected to support the organic beverages market across
the Asia Pacific region.
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Organic
Beverages Market: Demand Drivers & Restraints
Consumers
are becoming health cautious in recent times, no matter whether it
come to drinks or food. Organic beverages being synthetic pesticides
free, having neither any flavoring agents nor any preservatives,
caters to the needs and demands of the consumers. This critical
factor is expected to drive the demand of organic beverages during
the forecast period. However, organic beverages are quite expensive
as compared to conventional one. Due to which it is mostly preferred
by the upper middle class population and is least affordable for
other income group, thus this may hinder the market growth in the
near future.
Organic
Beverages Market: Key Players:
Some
of the key players for Organic beverages market are as follows:
Refresco Beverages UK Ltd, Uncle Matt’s Organic Inc, Equinox
Kombucha, 3V Natural Foods, Berrywhite, Wild Bunch & Co., Oatly
AB, Smart Juice, Phoenix Organics, James White Drinks, Biotta, Dark
Dog Trading GmbH.
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