Nutrition
Bar Market Introduction:
Nutrition
Bars are nutritional products which contains cereals and other high
energy rich ingredients to provide energy to individual who require
quick energy on substitution of a proper meal. In order to add-on
quick energy, nutrition bar contains most of the carbohydrates such
as fructose, sucrose, dextrose and others in appropriate ratios. It
also contains complex carbohydrates sources such as oats, barley,
corn, and other cereals. In order to enhance taste of these nutrition
bars manufacturers also add ingredients such as cocoa powder,
caramel, chocolate, etc. Nutrition bars are better alternative to
those who find sitting down for a meal is an impossible task rather
than grabbing a bar to fulfil hunger needs. The demand for these
product is increasing nowadays in order to fulfil nutritional need of
athletes and health conscious population.
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Nutrition
Bar Market Segmentation:
Nutrition
bar market is segmented on the basis of product type, base
ingredient, and distribution channels.
On
the basis of product type, nutrition bar market segments include
protein bar, fibre bar, snacks bar, meal-replacement bar, and whole
food bar. Among all of these, protein bar segment holds the major
share and is expected to register a growth during the forecast
period. Protein bars are majorly preferred by athletes to fulfil
their nutritional requirements of protein. Furthermore, whole food
bar contains whole cereals, granola, and fruits to provide high fat
and carbohydrates rich diet.
On
the basis of base ingredients, nutrition bar market segments include
chocolate, granola, caramel, fruits and nuts, cereals, peanut butter,
sugar carbohydrates, and others. Among all of these, fruits and nuts
segment holds the major share and is expected to register a growth
over the forecast period.
On
the basis of distribution channel, it is segmented into direct
(online retail) and indirect sales. The indirect sales segment is
further sub-segmented into supermarkets/hypermarkets, convenience
stores, departmental stores, health-food stores, and others. Among
the various retail segments, increasing sales from multi brand
outlets such as supermarkets/hypermarkets are the major factor
driving the market as these outlets substantially increase sales of
nutritional bar products.
Nutrition
Bar Market Regional Outlook:
On
the basis of regions, Nutrition Bar market is segmented into
following key regions; North America, Latin America, Eastern Europe
and Western Europe, Asia Pacific & Japan, and The Middle East and
Africa.
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North
America grabs the major share of global nutrition bar market.
Consumption of nutrition bar which benefits potential health and
nutrition have more demand in North America regions and it is
expected to grow at a steady rate. U.S is one of the major producer
of nutrition bar which serves population who need nutrition and
energy such as athletes and growing kids. Nutritional bar market is
expected to register an increase in demand in developing countries
such as India due to increasing population and disposable income.
Nutrition
Bar Market Dynamics:
Increasing
consumer preference for healthy and nutritional alternative for meal
to save time such as nutritional bar or energy bar which contains
high protein and fiber content is expected to register an increase in
demand for nutrition bar. Also, increased demand for nutritional bar
for weight management with low fat and calorie products is expected
to fuel the market over the forecast period. Nutritional bar is
marketed as a meal replacement bars which contains high fiber
ingredients, cereals, and carbohydrates to fulfil essential
requirement of a meal and is served as breakfast meal in North
America giving on-the-go people an easy alternative to skipping
breakfast.
Nutrition
Bar Market Key Players:
Some
of the key players participating the global nutrition bar market
include Kellogg NA Co, Kashi Company, Clif Bar & Company, Mars
Incorporated., Premier Nutrition Corporation, General Mills Inc.,
Stokely-Van Camp, Inc.
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