Pueraria
Extract Market: Introduction:
Pueraria
extract is used in foods and health products to add its fortifying
characteristics such as reduction of blood pressure and blood-fat
content. Pueraria Extract is derived from the pueraria mirifica
plant, which is found in northern and north eastern Thailand and
Myanmar. This product is processed from the root of the plant and
formulated into a fine brownish-yellow powder. Pueraria extract is
used for its beneficial properties for increasing appetite and
rejuvenating effects. Pueraria is widely used in dietary supplements,
functional foods and meal replacements. Pueraria extract is used for
the production of purring, a Chinese medicine injection, used for
heart and cerebrovascular disease. The Pueraria extract carries
phytoestrogen effect which is used to reduce symptoms caused by aging
and decrease estrogen level. Pueraria extract market is anticipated
to grow over the forecast period with a high CAGR due to its various
application. The Pueraria extract market is projected to be dominate
by North America and Asia-Pacific because of his great herbal
consumer base.
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Pueraria
Extract Market: Segmentation:
The
Pueraria extract market can be segmented by form, end-user, and
distribution channel.
By
form, the Pueraria extract market can be segmented into powder,
liquid, and capsule. The liquid and powder are anticipated to hold
the dominate market share due to high volume consumption in end-use
industries.
By
end-user, the Pueraria extract market can be segmented into food and
beverages, pharmaceuticals, cosmetic and personal care, and dietary
supplement. Supplement segment is anticipated to have a larger value
share in Pueraria extract market.
The
Pueraria extract market can be segmented by distribution channels
into direct and indirect. The indirect can be further segmented into
modern trade format, specialty stores, drug store, e-commerce and
other retail formats. The drug store format and specialty are
expected to have a larger share regarding volume as targeted
consumers are easy to achieve under such formats.
Pueraria
Extract Market: Region-wise Outlook:
North
America is anticipated to stay strong market for the Pueraria extract
as a large consumer base is already present for both fortified food
and herbal supplementary in the region. Asia-Pacific is expected to
follow after North America due to Pueraria being a traditional
medicine over a large part of the region. Europe and Latin America is
also anticipated to increase demand for Pueraria extract over the
forecast period as herbal supplement consumption trend is spreading
in.
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Pueraria
Extract Market: Drivers and Restraints:
Rise
in the herbal supplement, and fortified food consumption over the
globe is anticipated to boost the Pueraria extract market. Also, use
of alternative medicine and natural product to cure chronic diseases
is increasing in regions like North America and Europe which is
expected to boost the global Pueraria extract market over the
forecast period.
The
growing consumer focus on health consciousness is driving the market
for Pueraria Extract. The increasing health benefits for prevention
from heart diseases, diabetes, cholesterol level and blood pressure
is leading the immense growth of Pueraria extract in emerging and
developed economies.
The
growing demand for natural health supplements is also promoting the
demand and consumption of pueraria extract in the global market.
Pueraria extract is widely used for promoting the efficient
functioning of immune system and effectiveness in metabolism.
Low
market penetration of the product and lack of awareness may result in
restraint for the global Pueraria extract market. Lack of scientific
findings of the benefits of the Pueraria extract is barring a lot of
consumers to opt for it which is further expected to act as a
restraint for Pueraria extract market.
Pueraria
Extract Market: Key Players:
The
key industry players in Pueraria extract market are Amax NutraSource,
Inc., AuNutra Industries Inc, Carrubba Inc., Organic Herb Inc., Xi'an
Green Biotech Co., Ltd., Xian Yuensun Biological Technology Co.,
Ltd., and Naturex Group.
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