Sports
drink are beverages contain sugar, salt, carbohydrates, protein,
vitamins, minerals, and electrolytes such as sodium, potassium, and
other ingredients. Sports drink are mostly preferred by athletes,
sports persons, and others. Athletes and sportspersons consume sports
drink to restore electrolytes, energy level and, water and mostly
used during before and during exercise. The key goal of consuming
Sports drink is to recover the nutritional contents which are lost
during sweat and also to increase the energy metabolism in human
body. Currently, the demand for flavored sports drink in the global
market is increasing and companies are also following the sports
nutritional guidelines while manufacturing sports drink to give
better performance benefits to consumers. The demand for sports drink
is primarily increasing in North America, Western Europe, and
Asia-Pacific countries.
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Sports
drink Market: Market Drivers
Key
factors driving the growth for sports drink in the global market is
that it helps to enhance the performance, endurance and also help
athletes to do intense exercise and prolonged training. Rising
population of athletes, sportspersons, or increasing number of
players in developing countries are also some other factors driving
the growth for sports drink in the global market. In addition, the
increasing awareness among consumers regarding its benefits such as
it minimizes the risk of dehydration, and electrolytes in the sports
drink also helps to replace the sweat and maintains the balance of
electrolytes in the body. Increasing competition in sports,
high-demand training and exercise are fueling the demand for sports
drink in the global beverages market. Consumption of sports drink
helps the athletes and sportsperson to maintain nutritional balance
in their body and enhance their performance. This also leads to
increasing demand for sports drink containing vitamins, minerals, and
protein.
Sports
drink Market: Market Segment
On
the basis of segmentation, sports drink market is segmented by type,
by flavors, and, by distribution channel. By type, sports drink is
segmented into isotonic, hypertonic, and hypotonic sports drink.
Isotonic drinks almost contain the same amount of sugar and salts as
in the human body. On the other side, hypertonic drinks contain the
higher concentration of salt and sugar and hypotonic drinks contain
the higher concentration of sugar and lower concentration of salt. By
flavor segment, a market is segmented on the basis of orange, lemon,
mixed berries, fruit punch, grape, mixed fruits, and others.
Currently, the demand for flavored sports drink is increasing as
consumers have wide options to drink as per their taste and
preference. For instance, companies are offering the wide range of
flavored sports drink such as lemon, grape, mixed berries, orange,
citrus flavors, grapes, and in many other flavors. In addition, these
drinks also contain added minerals, vitamins, proteins etc. Further,
the market for sports drink is also segmented on the basis of the
distribution channel. This segment includes modern retail formats,
departmental stores, convenience stores, and online retail channel of
distribution.
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Sports
drink Market: Regional Segment
On
the basis of regional segment, the market for sports drink is
segmented into seven different regions that includes North America,
Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan
and the Middle East & Africa. On the analyzing the demand for
sports drink in the global market, the demand for sports drink is
increasing primarily among North America, Western Europe, and
Asia-Pacific region excluding Japan. Increasing awareness, health
benefits and increasing number of athletes and sportspersons are some
key factors expected to increase the demand for sports drink
especially among Asia-Pacific region.
Sports
drink Market: Key Players
Some
of the key players operating in the business of sports drink in the
global sports drink market are THE COCA-COLA COMPANY, GATORADE THE
SPORTS FUEL COMPANY, J DONOHOE BEVERAGES LTD., BA SPORTS NUTRITION,
LLC., ALL SPORT, INC., PepsiCo, GU Energy Labs, BE Innovations,
CytoSport, Inc., Otsuka Pharmaceutical Co., Ltd. and others.
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