The
word ‘Herb’ comes from the word ‘herba’, meaning grass. Herbs
are the leafy green or flowering parts of a plant which are used for
food, flavoring, medicine, or fragrances for their savory or aromatic
properties. Herbs are classified as dry herbs and fresh herbs. Drying
an herb reduces the water content, and if it is done properly then it
concentrates the flavor. For this reason using only a small part
compared to that of fresh herb will produce the same flavor. Dried
herbs are produced through using conventional dry methods or wash and
shake (WaS) dry methods. Other methods are harvesting and drying,
Bunch drying, tray drying, and Microwave Oven drying. Herbs dried
using Low-temperature cold drying method are considered as a best
dried herbs as it retains the maximum flavor of the end product.
Dried herbs market is envisioned to boost in the future because of
its multiple uses in food and beverages, medical remedies, cosmetics
and personal care.
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Segmentation:-
The
global dried herbs market can be segmented by type, by form, by end
user, and by distribution channel.
By
type, dried herbs market is segmented into bay leaves, oregano,
rosemary, sage, savory, marjoram and thyme.
By
form, the dried herbs market can be segmented into grounded form and
as a whole.
On
the basis of end user, dried herbs market is segmented into food &
beverages, bakeries, dairy products, snacks and fast food chains.
Dried herb is used in snacks and dairy products as a flavor and has a
good demand in the market which is expected to driver of the market.
Use of dried herbs in flavored drinks and beverages are supporting
the demand of the dried herb market. Herb tea is also got a good
demand.
By
distribution channel, the global Dried Herbs Market is segmented into
direct and indirect. Indirect sales channel is further sub-segmented
as modern trade, specialty stores and e-retailers. Among all these
sub-segment e-retailers is expected to represent substantial growth
in dried herbs market. Increasing internet penetration coupled with
rising consumer influence towards online purchase is expected to
support the e-retailers growth during the forecast period.
Global
Market Drivers and Restraints:-
Urbanization
and fast growing lifestyle have made people use ready to eat dishes,
and it is the key driver of the market. Individual's attraction
towards new flavors and delicacies is also expected to drive the
global market during the forecast period. Many herbs are dried for
use as herb teas and for flavorings. A smaller but increasing market
exists for biodynamically and organically grown dried herbs which
drives the market growth. Some herbs are used in medical applications
like driving the growth of dried herbs market.
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The
primary driver which is promoting the Dried Herbs Market is its
ability to induce appetite-reducing hunger and in turn resulting in
weight loss done by using Flax seeds. These health benefits are of
particular interest of the health-conscious population primarily
belonging to the developed regions such as North America and Europe.
The
restraints of the Dried Herbs Market include quality issues, PP
Contamination, and outbreaks of food-borne illness
Regional
Outlook:-
Asia-Pacific
dominates the dried herbs market by volume, and Europe dominates the
market by value. Increasing production of dried herbs and growing
demand in delicacies is booming the dried herbs market in Asia
Pacific. Developing regions of China and India dominate the Asia
Pacific market globally. The Middle East and Africa provides best
market for dried herbs as the production in this region is high.
North America tails Europe and Asia Pacific in overall consumption of
the herbs. Japan and other regions are expected to growth at a steady
rate during the forecast period.
Key
Players:-
Some
of the major key players driving Dried Herbs Market are Unilever,
Ajinomoto Co., INC., Land Farm, EMAF co., Everest spices, Kraft Heinz
Company, YS INGREDIENTS Co., Herbs Egypt, MDH Spices, and Nile
herbal.
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