Guarana is scientifically known as Paullinia cupana, which is native
to Latin American countriesGuarana seed extract acts as an effective
stimulant. Guarana seed contains around twice the concentration of
caffeine present in coffee seeds. As compared with other plants
producing caffeine, the guarana seed extracts contains high
concentration of caffeine which performs as a defensive toxin that
resists herbivores from its seeds. Guarana fruit colour ranges
between brown to red and has black seeds which are partially covered
by white arils. Guarana seed extracts is widely used in various
stimulating beverages. Mostly the guarana seed extracts are extracted
from the guarana seeds which are widely used for medicinal purposes.
Guarana seed extract is the collection of essential crude mixtures
from extraction of different parts of guarana seed, which is
extracted by using solvent such as ethanol. Guarana seed extracts
contains desirable properties which are extracted from guarana seeds
which is finding increasing and extensive uses in various industries
such as pharmaceuticals for herbal medicines, cosmetics for
functional properties in skincare related products, along with food
and beverages products. Guarana seed extracts can be used in the form
of liquid and powder form. Beverage industries are extensively using
guarana seed extracts in their products due to the rising consumer
demand for guarana seed extract drinks.
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Global
Guarana Seed Extract: Market Segmentation
The
global guarana seed extract market is segmented on the basis of form,
application, and distribution channel and region type. Market segment
as per application, it is segmented on the basis of its form in
powder and liquid. Among these form segment powder segment is
expected to contribute more that 50% market share and expected to
grow at higher space. Another segment is on the basis of distribution
channel which includes health stores, drug stores, online retailing
and other (direct selling) distribution channels. On the basis of
application, the market is segmented into pharmaceuticals, dietary
supplements, cosmetics, food and beverages, and others. On analyzing
the demand of guarana seed extracts in form of powder, it was
assessed that pharmaceuticals, cosmeceuticals and food and beverage
industry acquires majority of share in terms of volume. Primary
reason behind its increasing demand for guarana seed extracts in
global level market is due to its richness in natural quality and
organic nature. In food and beverage industry, guarana seed extracts
powder is used as a stimulating agent in various food products to
maintain a demand for guarana seed extracts based products. The
global guarana seed extract market is also segmented on the basis of
form primarily into powder and liquid. Among these, powder segment is
expected to fuel the guarana seed extract market over the forecast
period. Hence, the global guarana seed extract market is expected to
significantly increase the revenue contribution over the forecast
period.
Global
Guarana Seed Extract Market: Regional Outlook
Geographically,
the global guarana seed extract industry can be divided by major
regions which include North America, Latin America, Europe, Asia
Pacific, Middle East and Africa. Globally, among all regions, Latin
America has developed as the most dominant region in global guarana
seed extract market followed by Europe and North America. Increasing
usage of guarana seed extracts in various stimulating beverages has
strengthened the growth of global guarana seed extract market and
hence is projected to significantly expand the revenue contribution
of the market over the forecast period.
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Global
Guarana Seed Extract Market: Growth Drivers
The
global guarana seed extract market driving factors are increasing
demand for natural ingredients of guarana seed extracts in various
cosmetics and personal care products is important driving factor.
Major driver behind increasing demand of guarana seed extracts in
current market scenario is due to its stimulative properties.
Nowadays, consumers are mostly influenced towards that product which
has natural quality, organic in nature and also good for their
health, due to which it has higher demand among growing economies of
world. On the other side as per the current market trend, guarana
seed extract powder is trending in market because of its wide
application in food and beverage products.
Global
Guarana Seed Extract Market: Players
Some
of the key players identified across the value chain of the global
Guarana seed extract market includes Nutra Green Biotechnology Co.
Ltd, Mountain Rose Herbs, Xi'an Pincredit Bio-Tech Co., Ltd., The
Green Labs LLC, Nexira, Indena S.p.A, and others. The companies are
expected to expand their business by enhancing their product
portfolio in global guarana seed extract market. The companies are
projected to frame certain strategies in future in order to gain the
competitive advantage in global guarana seed extract market till
2025.
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