Brahmi
Market: Introduction:
Brahmi
also known as Bacopa monnieri scientifically is an ayurvedic herb use
for mental wellness. The main constituent of brahmi herb is
bacosides. The active constituent of the brahmi herb increases the
cerebral blood flow and hence it is largely used as brain health
supplement. Barhmi repairs the damage hair follicles and make them
strong hence, also use as hair tonic. The other benefits of brahmi
are promotion brain comfort, increase in cognitive agility, and
reduction of mental stress and is use in treatment of Alzheimer’s
disease. The increase in demand of natural health supplement products
has gone up in the pharmaceutical market. This creates an
opportunistic market for the brahmi products which are natural brain
health promoters. The brahmi products are anticipated to have a
higher demands because of its properties.
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Brahmi
Market: Segmentation
The
brahmi market can be segmented based on the form and end user.
Based
on form the brahmi market can be segmented into oil, paste, tablet,
powder and tonics.
Based
on end user the brahmi market can be segmented into food and beverage
industry, pharmaceutical industry, and personal care industry.
The
brahmi oil and paste are used for external use mainly as hair care
products. Paste can be also found in edible form. Brahmi tablets and
tonics are used in health supplement products. The powder form is of
multiple use, can be used by consumers directly also the manufacturer
can use it in der product to increase the nutritional value.
In
food and beverage industry the brahmi is use as nutritional drink
ingredient and as herb in food peroration. The brahmi is use as brain
health wellness supplement in the pharmaceutical industries. In
personal care the brahmi products are for hair care and skin care
products.
Brahmi
Market: Region-wise Outlook:
Asia
Pacific is the biggest market for the brahmi products in terms of
producer and consumer. China and India stands the largest exporters
of brahmi products globally. The increase in natural product demand
in Northern American and European market has a great potential for
the brahmi products to flourish. Hence, a high demand for brahmi
products is anticipated in this regions.
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Brahmi
Market: Drivers and Restraints:
The
brain health wellness property of the brahmi makes it a unique
product of its type in the nurtraceutical market. This creates a
potential market for the brahmi product. The internet of things have
wide spread the knowledge of ayurvedic uses of the brahmi, which will
drive the market into global consumption of brahmi.
Strict
regulation rules can bare the brahmi products to enter specific
market regions, the restrain that most of the ayurvedic nutraceutical
face.
Brahmi
Market: Key Players:
The
major global player of the brahmi market are The Himalaya Drug
Company, Hamdard Laboratories (India), Morpheme Remedies, Dabur India
Limited, Organic India Pvt Ltd, Amrut Pharmaceuticals, VADIK HERBS,
Natures Velvet Lifecare, Sanofi-Aventis Healthcare Pty Ltd, and
Patanjali Ayurved Limited
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