Global
Protein Water market: Introduction
The
global food industry has undergone a significant transformation over
the past few years, creating an absolute need for product
customization to suit various consumer needs. In order to survive in
this competitive market with its ever-changing consumer trends, it
becomes a necessity for a brand to find innovative ways to market
their products. Protein water is one of an attempt by the
manufacturers to offer a product which can be consumed not just by
the athletes but also the lifestyle consumers. Protein water has been
around for a while now, and their preference is expected to be high,
over the forecast period as well. Protein water is now been
advertised on a bigger scale as many athletes have positive reviews
on the products. The companies offering protein water has a
competitive edge over its static counterparts as protein water has
zero sugar and has 20-gram protein. The global protein water market
is therefore anticipated to witness healthy growth well into the next
decade.
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Global
Protein Water market: Dynamics
The
global protein water market is expected to be fuelled largely by
increasing demand from the health conscious consumers. Due to an
extensive advertisement, protein water has reached a much larger
audience and therefore have a high preference among the vendors
across the globe. The global protein water market has a largely
positive outlook, which is attributed to the various consumers
seeking for unhealthy drink’s alternative. Product and service
advertising campaign are a must have for any growing brand in today’s
market, and as a result, companies operating in any industry
emphasize on enhancing their brand advertising campaign to increase
their reach. Other reasons for high preference for protein water are
– handy and low-cost product. Protein water generate higher
revenues per customer gained, thereby making protein water an ideal
choice for vendors to market their products. Despite the largely
positive outlook, there are certain factors that might hamper the
growth of the global protein water market, such as, increasing
product innovation for energy drinks by the competitors and other
nutritive product such as energy gel gaining traction in the sports
nutrition world. However, due to the benefits protein water offers,
it is anticipated to stay in the competition over the forecast
period. Factor such as the growth of online retailing is also
expected to boost the growth of the global protein water market.
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Global
Protein Water market: Segmentation
The
global protein water market has been segmented on the basis of
flavour, distribution channel and region. On the basis of flavour,
the market is segmented into the orange flavour, lemon flavour,
blackcurrant flavour, mango flavour, grape flavour, berry flavour
(blueberry, strawberry etc.), mixed fruit and others. Among all
these segments the demand for mixed fruit is increasing to a great
extent as the preference of fusion flavour is quite high among the
young adults. On the basis of the distribution channel, the protein
water market is segmented into supermarket/hypermarket, convenience
stores, speciality stores, online stores and others retail formats.
Among all the segments the supermarket/hypermarket is expected to
account for the highest market share followed by speciality stores.
On the basis of region, the global protein water market has been
segmented into five regions as follows -
- North America
- Latin America
- Europe
- Asia Pacific including Japan
- Middle East & Africa (MEA)
The
emerging economies are expected to be the highest contributors to the
growth of the global protein water market.
Global
Protein Water market: Key Players
Few
of the key players operating in the global protein water market are –
Optimum Nutrition Inc, Kellogg Company, My Goodness Ltd., Cend
Limited, Vyomax Nutrition, Protein2o, Inc., River Collective Ltd.,
and Bodiez Protein Water among others.
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