As
the life style is changing globally, the demand of health beneficiary
products is robustly increasing. Organic poultry market is taking the
advantage and creating organic broilers and organic layer hens
because the chicken is more prevalent in the market and everyone
tries to include organic food in their diet. Organic poultry market
is driven by the fact that people are getting more health conscious.
Organically raised birds does not contain toxic hormones,
antibiotics, and pesticides that conventionally raised birds
generally possess and it also tastes better. Organic poultry birds
possess high content of Omega-3 fatty acids as compared with
conventionally raised birds which adds extra health benefits of
organic products.
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Organic
Poultry Market: Segmentation:
The
organic poultry market can be segmented on the basis of product type
into organic eggs and organic meat products. Organic eggs have high
vitamin content and low fat as compared to conventional eggs.
The
global organic poultry market is further segmented on the basis of
applications into bakery food like hamburgers, sausages etc. body
building foods like lean chicken breasts, and processed meat
products. Processed meat products contain frozen meat, powdered
chicken, etc.
Furthermore
segmentation of organic poultry market can be done on the basis of
distribution channels as supermarket/ hypermarket, specialty stores,
online sales, retail stores and departmental stores etc. Good
hygienic properties of Organic meat is making it popular in consumers
which is increasing organic poultry market in every distribution
channel.
Organic
poultry market is on high, boosted by a belief that organic meat is
healthier than conventionally produced meat. The organic poultry
market is presumed to grow in the forecast period.
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Organic
Poultry Market: Regional Outlook
Depending
on the geographic regions global organic poultry market is segmented
into five key regions: North America, Latin America, Europe, APAC and
MEA.
North
America is the leading consumer of the Organic products followed by
European countries such as France and Germany. Latin America also
possess a large home market for Organic Poultry.
Asia
Pacific organic poultry market is expected to grow during the
forecast period because people are getting more health conscious and
are keen to consume healthy organic products. Middle East and Africa
is also expected to grow during the forecast period due to increasing
awareness in the developing economies.
The
recent trend is people are looking for more nutritious, hygienic and
Organic Poultry products to combat with changing environment and
lifestyle.
Organic
Poultry Market: Drivers, Restraints, and Trends
Organic
Poultry Market is already growing, recently consumer awareness and
facts that Organic food products are more healthy and hygienic is
making way for more production of Organic Poultry Products. Organic
Poultry Market is already well established in North America and
Europe, these industries are now particularly interested in Asia
Pacific and Middle East and Africa (MEA) because these regions are
mostly developing economies.
The
key Driver for the Organic Poultry Market is increasing awareness
about the health benefits of Organic food. Hygiene is also one of the
key driver for Organic Poultry Market as the birds are raised in
clean environment provided with organic feed only. Other Driving
factors may include increased consumption of bakery products, high
protein diets recommended by Gym trainers.
One
of the key restraining factor for Organic Poultry Market is the
shortage of Organic feed. While consumer demand for Organic Poultry
Products is increasing, poultry producers are expected to face the
challenge to meet the demand for Organic feed. Some of the countries
like U.S is importing the organic feed to meet the demand.
The
recent trend is people are looking for more nutritious, hygienic and
Organic Poultry products as it contains no antibiotics, artificial
growth hormones and low toxins.
Organic
Poultry Market: Key Players
Key
global market players producing Organic Poultry Products include
Underwood Meat Company, Yorkshire Valley Farms, Riverford Organic
Farms, Capestone Organic Poultry farm, Fosters Farm, Pilgrim’s
Pride, Bostock’s Organics, Petaluma Poultry.
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