Functional
Protein Market Introduction:
Proteins
are the most important molecules in our cells. Proteins are involved
virtually in every cell function. Some proteins contribute in
structural support, while others are involved in defense against
germs. Functional Proteins are essential in day to day life to keep
the body working. Since functional proteins are used to develop, grow
and maintain every part of our body — from our skin and hair to our
digestive enzymes and immune systems it is not limited for athletes
but it is the requirement of every individual. Demand for plant
proteins in beauty and personal care products is expanding. For
example, hydrolyzed soy protein is rich in amino acids, which are
considered to be one of the best for both skin and hair.
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Functional
Protein Market Segmentation:
Functional
Protein market is segmented by types, by form, by source, by
application and by distribution channels.
By
type, functional protein market is segmented into whey concentrate,
casein protein, hydrolyzed protein, egg albumin, soy protein, whey
isolates, and milk protein isolate. Whey protein is anticipated to
dominate the functional protein market regarding type segment over
the forecast period. Whey protein is the most consumed functional
protein because of its properties as an ideal protein source as it is
carbohydrate free, fat-free, and almost lactose-free and cholesterol
free.
By
form, functional proteins market is segmented into powder and liquid
forms.
By
source, functional protein market is segmented into the animal source
and plant source. By application, functional protein market is
segmented into animal nutrition, functional food, functional
beverages, and dietary supplements.
Global
functional protein market is further segmented on the basis of sales
channel, which includes direct and indirect sales channel. Indirect
sales channel is further sub-segmented as modern trade, pharmacy
stores, specialty stores and e-retailers. Among all these sub-segment
e-retailers is expected to represent substantial growth in the global
functional protein market. Increasing consumer influence towards
being fit n healthy is expected to support the e-retailers growth
during the forecast period.
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Functional
Protein Market Regional Outlook:
With
increasing demands of the health conscious population, North America
is anticipated to lead the functional protein market, and it is
expected to dominate the market during the forecast period. Rising
popularity of sports nutrition and weight management nutrition is
driving the market growth in Europe followed by North America.
Changing lifestyle and collective awareness about health benefits of
functional protein in Asia Pacific region is the reason behind market
growth from last few years. Concerns related to health and increasing
demand for nutrition products among youth is expected to drive the
demand of functional protein in the APAC region.
Functional
Protein Market Drivers and Restraints
Increasing
risk of cardiovascular disease and high blood pressure among
individuals across the globe is expected to increase the demand for
functional proteins as they are well known for lowering blood
pressure. Increasing number of millennial are inclined towards
fitness and gymnastics, owing to which functional protein market
sales is expected to increase significantly over the forecast period
as functional protein helps in boosting muscle mass, manage weight,
and maintaining bone density. Increasing awareness among consumers
regarding the benefits of functional proteins is expected to boost
the demand for the same over the forecast period.
The
restraints of Functional protein market includes the allergic disease
to plants or outburst of diseases in poultry as plants and animals
are the primary sources of functional proteins.
Functional
Protein Market Key Players:
Key
players of functional protein markets are GSK group of companies,
Glanbia Plc, Herbalife International, Inc., Fonterra Co-Operative
group, Amway, Nature's Bounty co., Cargill, Inc., Optimum Nutrition,
Inc., Makers Nutrition LLC, Proliver BVBA.
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