Mangosteen
is one of the most sought after, rare fruits in the world. Mangosteen
is a tropical tree whose scientific name of this fruit is Garcinia
mangostana. The mangosteen is recorded to have originated in
Indonesia and currently is grown in many areas in Southeast Asia such
as Thailand, Philippines, Malaysia, Sri Lanka, and India, as well as
some parts of Africa. The mangosteen, at very low temperatures of
below 0 °C can die. This explains it being unfamiliar to the rest of
the continents where the standard climate is cold. Natives in these
regions refer mangosteen as the fruit of the gods or the queen of
fruits because of its exclusivity. The mangosteen fruit is glossy,
round, purple and is capped with a light green calyx which holds it
in place on the stem. The outer peel or skin of the fruit is rubbery
and thick. On the inside, these fruits are sweet, white-colored,
segmented just like an orange and contains a number of seeds. Only
the inner soft flesh is edible. The natural ingredient market is also
showing healthy growth hence, the mangosteen market which is fragment
of this is expected to flourish in coming years.
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SEGMENTATION:-
The
global mangosteen market can be segmented on the basis of form,
application and end use. Mangosteen market can be segmented on the
basis of form which includes solid, powder, gel, liquid concentrate,
and paste. Mangosteen market can be segmented on the basis on the
basis of application, which includes food & beverages,
nutraceuticals, pharmaceuticals and cosmetics. Amongst all the
applications, nutraceutical and cosmetics have reached a remarkable
peak. Mangosteen market can be segmented on the basis of end-use
which includes retail and industrial. Retail channel is further
sub-segmented as hypermarket/supermarket, retail store, online
retailing, convenience store, and specialty store.
GLOBAL MARKET DRIVERS AND RESTRAINTS:-
The
mangosteen is associated with a number of medical properties such as
regulating blood pressure and heart rate, preventing inflammation,
improving digestion, treating acne and other skin diseases,
maintaining a healthy weight, strengthening the immune system and
others which can be attributed to the presence of xanthones,
potassium, complex vitamins, proteins and a number of other vital
nutrients. New studies have shown a positive output of the natural
ingredients in nutraceutical sector and hence a major demand from the
mangosteen market can be expected. The mangosteen market is at a
nascent stage and has significant potential to grow in the near
future which can be attributed to the manifold properties of
mangosteen.
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Although
the global market of exotic mangosteen fruit has numerous key driving
factors, the one prime restraint is the short shelf life of
mangosteen on the backdrop of which most retailers require overnight
shipping. This results to be very expensive to the end users.
Higher
volume of mangosteen products are sold online as compared to that of
specialty stores or convenience stores owing to the increasing trend
of the internet of things, increasing number of users using smart or
connected devices, and also due to the convenience of purchasing
products at the touch of the screen.
REGIONAL
OUTLOOK:-
The
global mangosteen market is currently localized in the South Asia
region. Due to the short shelf life of the mangosteen fruit, it must
be consumed at the earliest possible. The mangosteen fruit has
legally started to be traded in the U.S since a decade but still
hasn’t reached to its peak. Although, due to the its vast medicinal
properties, the global mangosteen market is expected to grow and has
promising potential.
KEY
PLAYERS:- Some of the key players are DBC, LLC, Nature's
Sunshine Products, Inc. , Royalty Health, Genesis Today, Lakewood
Juice Company, Vemma, Mangosteen Dietary Supplements and others.
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