Escalating
demand for healthy products has contributed towards the indulgence
trend among consumers across the globe. Fruits and vegetables have
always been on the forefront due to their nutritional properties.
Consumers are looking for different flavors and nutritional content
in the food they consume which is pushing the use of fruit granulates
across several categories of food products. Fruit granulates are
agglomerates of powdered fruits which are prepared into free flowing
larger granules or small compact granulates. Fruit granulates are
prepared by drying and extracting the water from the fruit pulp,
puree and juices. Fruit granulates are used as ingredients in hot and
ready to eat cereals, bakery products such as cookies, fruit bars,
baby food and across several other food products. The global market
for fruit granulates is expected to witness considerable growth
during the forecast period owing to consumers changing taste and
preference for natural flavors.
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Manufacturers
across the food industry are focusing on minimizing the food waste
and at the same time creating healthy snack. Apart from this, growing
clean label trend among consumers have pushed the manufacturers to
launch food products with natural flavors and tastes which has
significantly contributed towards growing use of fruit granulates
across several industrial sectors. Also, growing industry’s effort
to reduce the food waste has resulted in increasing number of food
products manufacturers to invest in processing equipment used for
extracting and developing new ingredient, apple granules from the
fruit pulp and juice. To cite an example, in august 2017, two Danish
based firms Wish and Vesterhavsmost together created value added
bakery ingredients from fruit pulp waste. Vesterhavsmost is a Denmark
based apple producer and juice manufacturer. The apple granules are
used in food industry for baked goods such as pancakes, muffins,
cookies and other food products. Apart from this the fruit granulates
are used as toppings for several food items. Markets such as North
America and Europe continue to be one of the prominent leaders in the
fruit granulates market owing to rising consumer awareness with
respect to the healthy snackification. All these factors together
are expected to help accelerate the market growth of fruit granulates
in the near term.
Some
of the key players operating in the global
Fruit Granulates market are FruitSmart , Tree Top, Inc.,
Fruitofood, CALICO FOOD INGREDIENTS LTD, Kanegrade Ltd, Van Drunen
Farms, Miracle Fruit Farm, LLC, Schilling Ltd., Paradise Fruits
Solutions, CARAGUM PARSIAN INC., MEDURI FARMS, Carbocraft (Pty) Ltd,
Fruitofood , among others.
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