Quinoa
is a grain crop also known as Chenopodium quinoa used for its edible
seeds. Quinoa is a source of manganese, copper, phosphorus,
magnesium, fiber, folate, zinc etc. which makes it one of the healthy
food for consumption. Quinoa have health benefits such as it
minimizes the cardiovascular disease, risk of type-2 diabetes,
regulates blood sugar, helps maintain cholesterol level, reduces risk
of various allergies etc. Quinoa is grown organically as well as
conventionally. Quinoa is a gluten-free product which makes it
popular in health conscious consumers for consumption which is
increasing demand for it in global market. Quinoa have various
application in food, cosmetics, pharmaceutical, medical industry
which grows its demand in global market.
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Market
Segmentation: Quinoa
The
quinoa market is segmented on the basis of application in industries
such as food industry, cosmetic industry, pharmaceutical industry
etc. In food industry, quinoa is used to prepare noodles, pasta,
vegetable soup, muffin, breads etc. Quinoa can also be consumed along
with breakfast meal, salads, sandwiches etc. In cosmetics industry,
quinoa is used for anti-aging, skin rejuvenation, dark spot
reduction, reduce pigmentation, treat acne, promote hair growth,
treat dandruff etc. Saponins obtained from quinoa can be used in
pharmaceutical industry as it changes intestinal permeability useful
for absorption of specific medicines. It is also used as an
antibiotic for fungal control.
The
quinoa market is segmented on the basis of its type as organic and
inorganic. As a result of increasing population of health conscious
consumers and awareness of using organic products, the quinoa market
is increasing its demand in global market. Awareness of using organic
products in cosmetics is increasing in turn increasing the demand for
organic quinoa market globally.
The
quinoa ingredients market is segmented on the basis of its end-use as
an ingredient and packed food. As an ingredient it is used in
preparation of pasta, breads, noodles etc. Manufacturers offering
ready-to-use soup powders use quinoa ingredient in their products to
enhance its nutritive value. Packed Quinoa products is available in
retail shops, online portals for home use packed in bags, cans, boxes
etc.
The
Quinoa market is segmented on the basis of regions as North America,
Latin America, Europe, APAC and ME.
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Global
Quinoa Market: Regional Outlook
Depending
on geographic regions global Quinoa market is segmented into five key
regions: North America, Latin America, Europe, APAC and ME. South
America is major producer of quinoa which include countries such as
Argentina, Chile, Ecuador, Bolivia, Colombia and Peru. The U.S. is a
major consumer of quinoa followed by Asia Pacific. The U.S., Africa,
India and other countries in Asia are gaining interest in quinoa
market.
Global
Quinoa Market: Drivers and Trends
Quinoa
market is in demand due to its health benefits and nutrient rich
property. Quinoa is high in fiber and gluten-free product which makes
it popular in health conscious consumers. Application of quinoa in
food products such as noodles, bread, pasta etc. is trending which in
turn helps quinoa market to grow in global market. Increasing demand
for organic and natural products in cosmetic industry is gaining
interest which is driving global quinoa market. Consumption of quinoa
in breakfast food is increasing due to its use as an ingredient in
breakfast foods which is one of the driver for increasing demand of
quinoa in global market.
Global
Quinoa: Key Players
Some
of the key players identified across the value chain of the global
Quinoa market include Quinoa Foods Company, Northern Quinoa
Production Corporation, Andean Valley S.A., Quinoa Corporation, Keen
One Quinoa, The British Quinoa Company, Hain Celestial Group, Andean
Naturals Inc., European Quinoa Group, Inca Organics etc. are amongst.
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