Cider
is a beverage prepared from fermented juice of apples that is usually
alcoholic in nature. There are specific apples grown for preparing a
cider beverage in order to give it a specific taste to the product.
The addition of sugar or any other fruit to the content in its second
fermentation stage is reported to result with a stronger alcoholic
content. It is a very popular drink in the European market,
especially United Kingdom with all the major cider producing
companies in its states. The central part of Europe with countries
like Spain, Belgium among others are known of typically producing its
own type of cider with Rhineland-Palatinate and Hesse that adds a
tart taste to the drink. It is a gluten-free drink that acts as an
alternative to many alcoholic drinks.
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The
cider market is majorly dominated by packaged brands, usually
mid-tier and premium brands. These brands are strategically
positioned in the market with different pricing and availability in
stores or bars. The significant driver acting in this cider market is
innovation with various flavors, mixes and placement of the product
in the retail store. Manufacturers are trying to place the cider as a
healthier alternative to other alcoholic spirits that might drive the
market with positivity. Moreover, it is reported that cider is highly
preferred by young individuals and female population and it is facing
heavy promotional campaigns that is aiding in the successful growth
of the market. Furthermore, the consumption of synthetic ingredients
in a beverage is awakening the cause of consumption to cider. The
positioning of the product with bottles of different attractive sizes
is playing a major role in increasing the preference of this product
globally. However, the cultural differences in the global market may
hinder its consumption globally as apple concentrated drink acting as
an alcohol substitute might be questionable amongst many consumers.
The
global cider market can be segmented on the basis of type and
distribution channel. By type the cider market can be further
segmented into still cider, sparkling cider, draft cider, apple wine
and others. Amongst these, the still cider and sparkling cider is the
most highly consumed cider in the European countries, especially the
UK. Still cider is not carbonated but fermented apple juice.
Sparkling cider is also fermented but contains carbon dioxide and
stored under pressure like beer and other soft drinks. By
distribution channel the cider market is classified in to
hypermarkets, supermarkets, departmental stores, convenience stores,
and online stores. The sale of cider is determined by its positioning
in the shelf with aggressive advertising strategies. Online
distribution of cider is available in most regional online retail
stores.
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The
cider market is a popular drink in the United Kingdom and its
availability in various flavors is the latest trend in the market
globally. North America, Europe, Asia- Pacific, Latin America, Middle
East and Africa all manufacture and consume cider. Owing to the
rising demand of cider, manufacturers are spending on preparing
better quality fermented apple extracts. Europe followed by North
America are the leading regions globally that are reported to
extensively consume cider and its related products. Other regions
like the Asia-Pacific, Latin America, Middle East and Africa are not
so well aware of this drink but its adoption in the developing
economies is high enough to capture the market.
The
major players dominating the caffeine market are Aston Manor Brewery,
C&C Group Plc, Carlberg A/S, Distell Group, HAlewood
International Holdings Plc, Heineken UK Ltds, SABMiller Plc, Carlton
& United Breweries Limited and The Boston Beer Company Inc. are a
few among other leading producers of cider in the world.
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