Cayenne
pepper is a variety of red colored capsicum annuum, which is
moderately hot and is extensively used in Indian cuisine. Cayenne
pepper is used to flavor dishes either in raw form or in powdered
form. In 19th century, cayenne pepper were popularly known as C.
longum. Tropical and temperate zones are ideal for the cultivation of
cayenne pepper and prefer moist, warm, nutritious soil to get
matured. Chilli powder commercially sold in the markets can be a
blend of different peppers, but cayenne powder is made up of pure
cayenne peppers only, which distinguish it from other chilly powders.
Cayenne pepper by weight is a rich source of vitamin E, vitamin A,
vitamin C, vitamin B6, Riboflavin, manganese and potassium.
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As
demand for cayenne pepper in the food and beverages, along with
dietary supplement products is increasing day by day and there are
only handful of companies who are producing pure cayenne pepper.
Cayenne pepper for years has only be used only been used in food
products but owing to cayenne pepper’s properties, now it is used
in different verticals. Moreover, many other companies are shifting
towards flavours industry to extend and reach to global market, which
is expected to bolster the growth of the cayenne Pepper market.
The
cayenne pepper consumption in many developed as well as developing
nations has increased in past few decades due to rising food
consumption and its other beneficiary effects on mind and body
Consumers
are becoming aware about the benefits of cayenne pepper which in turn
is surging the demand for cayenne pepper based products. Thus,
enhancing the sales for organic cayenne powder as well, which is
mostly preferred by the consumers of western world. Cayenne pepper is
known to improve digestive health, boost metabolism, control blood
pressure and prevent cancer among others. Cayenne Pepper is
beneficial nearly in all kinds of ailments, from pain to infections.
Cayenne pepper also promotes healthier skin and helps in
detoxification of body, improves immunity and heal toothaches. As a
result of these properties, demand for cayenne pepper is expected to
witness an increasing demand in the market.
Some
of the key players operating in the global cayenne
pepper market are: McCormick & Company, Zatarain's,
Frontier Natural Products Co-op, Mars, Incorporated, Foodmax,
HerbAffair, Indus Organics, Badia Spices, Adams Flavors, Foods &
Ingredients LLC, Hoyt's Food, GYMA Food Industries LLC, Soofer Co.,
Inc., WILD OATS MARKETING, LLC, Spicely Organics, Starwest Botanicals
and Greenfields among others.
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