The
global organic yoghurt market mainly depicts the presence of a highly
fragmented and competitive vendor landscape, says Transparency Market
Research on the basis of a newly published report. Such intense
competition mainly exists due to innumerable players operating in
this sector. The market is expected to depict an intensifying
competition during forthcoming years owing to the entry of new
players on a regular basis. Most companies are trying to outshine
their rivals by implementing prominent strategies such as
participation in, joint ventures, partnerships, and mergers and
acquisitions, to enhance their overall presence.
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Bringing
about extensive product innovations for overall development also is
another prime strategy implemented by many businesses working in the
global organic yoghurt market. Stonyfield Farm, Inc., Ben &
Jerry's Homemade Inc., BJ's Wholesale Club, Whole Foods Market Inc.,
Aurora Organic Dairy, Horizon Organic Holding Corp., Kroger Co.,
Purity Foods, Inc., Safeway Inc., Wallaby Yogurt Company, and Inc.,
are key players operating in this market.
The
organic yoghurt market is expected to reach a valuation of US$15.5 bn
by the end of the forecast period in 2022. This growth is expected to
occur at a stellar CAGR of 13.1% from 2017 to 2022.
Rising
Awareness about Organic Food Benefits Drives Market
The
high nutritional content of organic foods has made many consumers
prefer buying organic yoghurt compared to the synthetically processed
varieties, consequently boosting the global organic yoghurt market’s
growth. Many consumers think of organic yoghurt as a super-food,
which of course works in favor of the market’s growth. An extensive
rise in awareness about the health benefits of organic products among
the masses is also propelling the market to grow at an impressive
pace.
Changing
lifestyles have given rise to the generation of fitness freaks, who
also take care of their diet along with regular exercising and other
outdoor activities. Making organic foods a part of daily diets is
occurring on a frequent basis among consumers, consequently driving
the global
organic yoghurt market.
Users are paying high attention to read the nutritional ingredients
that are depicted on labels stuck on most products. This is one of
most significant factors that is expected to drive the global organic
yoghurt market in the near future.
Volatility
in Raw Material Availability and Costs Hinders Growth
However,
volatility in costs and availability of organic products has been
notably restraining the global organic yoghurt market in recent
times. Fluctuation in production capacity of organic products might
disturb the demand and supply rates, thus posing as a key challenge
to the market’s growth. Briskly increasing junk food consumption
had caused negligence in various communities to stay health and fit.
This has ultimately led towards less consumption of protein-rich,
healthy foods, thereby restraining the organic yoghurt market up to a
certain extent. Nevertheless, numerous manufacturers are coming up
with less costly products, which is expected to nullify the effects
of restraints affecting the market in the near future.
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