Proteins
are basic supplements for the human body. They are essential for
proper maintenance and growth of the human body. Proteins are
available in a wide range of foods. The complete protein is a
combination of various elements such as, amino acids eggs, meat,
milk, nuts, fruits, seeds, and other. Protein powder was introduced
to the market, as it was very difficult to obtain complete protein
from only food only. Casein, soy protein, and whey protein, are the
main forms of protein powder. Protein powder is an additional source
of protein, which is important in terms of influence on the
metabolism of protein and potentially on the execution of the
activity of the muscles. The protein powder has various benefits such
as body building, boosts energy, helps the body to recover from an
injury, tones the muscles and builds lean mass. These benefits have
prompted consumers to consume protein powder on a daily basis. All
these advantages makes the protein powder more popular all around the
world. Demand for protein powder is high among athletes.
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Key
factors that are driving the protein powder market include the rise
in awareness about the benefits of protein, such as expanded
vitality, streamlined weight administration. Other factors which are
estimated to drive the global protein powder market are the
increasing standard of living of the middle class population and the
rise in the disposable income. Other than sports sector, protein
powder has huge opportunity in the non-sports sector, which in turn
is anticipated to propel the protein powder market during the
forecast period. Moreover, the high rate of obesity among children
and adolescents is fuelling the demand for smart electronic devices
and interest toward this authentication technology is rising, which
is becoming trend currently. However, negative publicity and claims
are likely to hamper the expansion of the protein powder market
during the forecasted period.
The
protein powder market can be segmented based on type, flavor, source,
distributional channel, and geography. Based on type, the protein
powder market has been segmented into casein protein, soy protein,
whey protein, and others. Whey protein is the most common supplement
among the three protein powder types. Whey protein powder is a
complete protein supplement, which means users, those who want to
build muscle and those who want to lose weight, are expected to
receive all essential ingredients. Based on flavor, the global
protein powder market is classified into double rich chocolate,
extreme chocolate milk, vanilla cream, cookies and cream, mocha
cappuccino, strawberry, and others. In terms of source, the protein
powder market has been segmented into animal, plant, and others.
Based on distributional channel, the global protein powder market has
been segmented into supermarkets/hypermarkets, online,
chemist/drugstore, nutrition store, health food store, specialist
sports store, and others.
In
terms of geography, the protein
powder market is segmented into North America, Europe, Asia
Pacific, Middle East & Africa, and South America. North America
and Europe are expected to hold prominent share of the global market,
as people in the region are focused more body shape and fitness. The
market in Asia Pacific is anticipated to expand at a high growth rate
during the forecasted period due to the high awareness about protein
supplement and increase in urbanization in the region
Major
players operating in the protein powder market include ABH Pharma
Inc., Glanbia Group, Abbott Laboratories, Amway, GlaxoSmithKline,
Makers Nutrition, Glanbia Group, GNC Holdings, Herbalife
International of America, Inc, Vitaco Health, Living Inc, Suppleform,
Garden of Life, Melaleuca Inc, Atlantic Multipower UK Limited, USANA
Health Sciences, Melaleuca Inc, Isostar, Shaklee Corporation,
Vitacost.com, and Dalblads.
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