Increasing
use of organic turmeric is a growing trend in countries across North
America and Europe due to its health benefits. Consumers in these
regions are continuously looking for food that is healthy and meets
their personal need beyond hunger or cravings. Consumers are focusing
on the impact of each functional ingredient such as organic turmeric
on individual’s body and finding new ways to optimize their diet by
incorporating such functional food ingredients in daily life. In the
global organic food and beverages market, organic turmeric has wide
application as an organic natural food color or organic turmeric as a
natural ingredient for application in a range of products including
canned beverages, baked products, dairy products, ice cream, yogurts,
beverages, sauces and seasonings, and others. Furthermore, the demand
for organic turmeric is also increasing among healthcare, cosmetics,
and personal products, owing to increasing demand for products
containing natural ingredients, natural colors, and others.
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Organic
food products are preferred over conventional as consumers are opting
for products, which are natural with fewer chemicals and additives.
Organic food products do not have additives or chemicals and offer
required nutrients, and thus, are gaining higher trust than
conventional food products. Growing awareness of natural and organic
foods owing to associated health benefits by consumptions has fuelled
a shift in preference for food in day-to-day edibles by consumers in
the developed countries. On the other side, on the developing regions
such as the Asia Pacific and Latin American market, with increasing
urbanization and rising purchasing power in developing economies,
customers are spending more on organic food products owing to
increasing health consciousness and preference for healthier
lifestyles.
Turmeric
(Curcuma longa) is one of the most commonly grown commercial spice
native to India. Turmeric belongs to family Zingiberaceae and Indian
turmeric is considered to be best in the world due to its high
curcumin content. India is the largest producer, exporter and
consumer of turmeric across the globe. Other common producers of
turmeric are China, Myanmar, Nigeria, Bangladesh, Pakistan, Sri Lanka
and others. In 2016, India accounted for 78% of the global turmeric
production. Other major turmeric exporters are Thailand, other
Southeast Asian countries, Central and Latin America and Taiwan.
Furthermore, India is also one of the leading producer of organic
turmeric in the global Organic
Turmeric market.
Feel
Good Organics, Spicely Organics, Kauai Organic Farms, Naturex S.A.,
Aryan International, Jacarandas International, Windcrest Farm,
Organic Wise, Oregon's Wild Harvest, Turmeric Australia, NHR Organic
Oils, MOUNTAIN ROSE HERBS, and others.
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