Transparency
Market Research has published a new report, titled “Fruit Water
Market - Global Industry Analysis, Size, Share, Growth, Trends and
Forecast 2016 – 2024.” The
fruit water market is predicted to be carried forward by the benefits
it offers to one's health. Not only does it taste better but also has
nutritional values and antioxidant properties. Fruit water market is
also expected to grow because of the existence of natural flavours as
well as clean labels in the food and beverages sector. This quick
growth is also attributed to many macroeconomic reasons like
recovered gross domestic product, growth in the population, as well
as a rise in the disposable income of the masses, which ultimately
increases the demand for fruit water.
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There
are other reasons that have contributed towards the success and
growth of the fruit water market and these are rapid urbanization,
change in the lifestyle of the people, increase in awareness about
the importance of fruit water on health, changing eating habits of
the masses, as well as change in the preferences as well as taste of
the people. On the other hand, there are few hurdles that come in the
way of the growth of the fruit water market, these are, the growing
costs of raw materials, the problem related to the sustainability of
natural flavours in comparison to the synthetic one's.
These
days, food technologists as well as companies of the fruit water
market are trying hard and researching well for introducing newer
kinds of fruit water that taste better and have even higher
nutritional values as well as promote overall good health. There are
a number of benefits of fruit water, like, they have high quantities
of minerals and vitamins which helps in keeping the body hydrated, it
also helps in minimising muscle fatigue, it's of great help in
reducing fat and can help in losing weight, it is also a boon to the
digestive system, and it is also helpful for removing toxins and
helps build a stronger immune system. Fruit water has emerged as an
important drink for people who like living a healthy lifestyle and
also occupies an important place in the health drinks segment.
Globally,
the fruit
water market
is divided on the basis of form, product category, region, packaging,
as well as flavours. On the basis of product category, there are two
kinds of fruit water, namely, unsweetened water and sweet water.
Flavour wise there are a number of flavours available in the fruit
water market like mango, aloe Vera, pineapple, coconut, white grapes,
etc, and form wise there are two forms of fruit water, namely,
organic and natural form. And, packaging wise, the fruit water is
available in a variety of containers like pouches, cans, plastic
bottles, as well as tetra packs.
On
the basis of distribution channel, the food water market is divided
as convenience store, speciality store, online stores, vending
machines, cash and carry retailers, hypermarket/ supermarket etc. The
global fruit water market is also divided on the basis of geography,
with the major regions being Latin America, Asia Pacific, North
America, Middle East and Africa, and Europe. And amongst all these
regions, it is the North America that is predicted to be the biggest
and the most lucrative market for fruit water presently. The primary
reason behind North America being the biggest region for this market
is the increased awareness of living a healthy lifestyle among its
people, growing demand of natural fruit flavours that taste better as
well as do not contain artificial ingredients or sugar. Asia-pacific
is predicted to be the most prominent growing market throughout the
assessment period.
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