Oregano
scientific name Origanum vulgare, is a flowering plant in the mint
family. It is mainly known for having a distinct taste and smell. It
possess properties such as antibacterial, anti-inflammatory,
antioxidant, antifungal, anti-parasitic. It is prepared by
distillation of oregano oil. The aromatic water hosts a multitude of
potential benefits for human health. Oregano aromatic water includes
water-soluble components of the oil which mainly consist of the
oxygenated components. Some of the polyoxygenated components may not
even be present in the oil. Therefore, the distillate may have
different biological properties than the oil.
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The oregano aromatic water is mainly segmented on the basis of
source, application and distribution.
On the basis of source the oregano aromatic water market can be
segmented into organic as well as conventional. In the case of
oregano aromatic water, it is expected that conventional oregano
aromatic water segment will have higher share in terms of volume as
compared to organic oregano aromatic water segment. However, organic
products are considered to be healthier and pure, thus increasing
acceptance for organic labelled products among the consumers is
expected to support the segment growth over the forecast period.
On the basis of application oregano aromatic water is mainly
segmented into pharmaceutical industry, food industry, livestock
industry. Healthy growth of calves in pre-weaning period is one of
the most important necessity of their life. When calves are born,
they have never been exposed to any microorganisms and their immune
system are not fully developed. Calves are extremely susceptible to
gastro-intestinal and respiratory disease during the pre-weaning
period, and all strategies reducing the incidence of diseases and
improving survival should be focused on this period. Studies showed
that supplementation of oregano aromatic water improved calves’
live weight, body measurements, feed intake, and immune system. As a
result, the oregano water can be used as a feed additives in animal
diets to protect against the diseases and improve animals’
performance without negative effects. As a result, they have been
used in in large scale in livestock industry. In the world pharmacy,
it is designated a Class 1A herb by the AHPA, making it safe for use
during pregnancy. It is also considered as flavoring agent for many
food dishes.
Oregano aromatic water is further segmented on the basis of
distribution channel, which includes direct and indirect channels.
When it comes to indirect distribution, the oregano
aromatic water market is sub-segmented into in modern store
formats, medical stores, departmental and also on specific e-commerce
sites.
‘Kekik
water’ has in recent years become a commercial commodity. It is
aromatic water obtained after removing essential oil from the
distillate (Oregano Aromatic Water). The water is well known remedy
for several types of diseases including cardiovascular, common cold,
Kidney stones etc. it is produced in large scale in western and
southern part of Turkey. Hence it hold a stronger presence in the
European regions. Increases in livestock meat output are expected in
the US, Brazil, the EU, India and Russia while lower production is
expected for China, Australia and South Africa. Therefore oregano
aromatic water has larger opportunity in regions like Asia Pacific &
Africa.
Taking
into the account, oregano aromatic water being a flavoring agent for
many food dishes, drives its demand in food industry. Moreover the
pivotal role being played during pre-weaning process accelerates
demand for oregano aromatic water even in livestock industry.
Some
of the key players in oregano aromatic water are EFECAN A.S., The
Herball , Mgb Grup Essential Oils Co. Ltd, AOS Products Pvt Ltd.
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