Kefir
is prepared through a complex process by inoculating the milk with
kefir grains which are a combination of yeast and bacteria in a
symbiotic matrix. Kefir can be made from different types of milk such
as sheep, goat, coconut, cow, soy or rice. The micro-organisms
present in kefir are non-pathogenic bacteria especially lactobacillus
and yeasts Kefir is becoming increasingly popular due to its results
in the health benefits among the consumers. In recent years fermented
milk products has a strong influence upon health. Kefir consists of
vitamins, carbon dioxide, amino acids essential oils that are
considered beneficial for health. There are several methods such as
industrial and traditional processes to produce kefir. Food
scientists engage upon continuous research and development in order
to introduce modern techniques to produce kefir.
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The
report provides an exhaustive study of the Kefir market along with
offering the market estimates, in terms of revenue (USD million) for
the forecast period from 2017-2025. Further, the global market is
classified on the basis of type, flavor and application.
Wide
variety of applications is a major driver driving the global kefir
market. Kefir is a popular product in the market consumed lately by
many consumers globally. Kefir is considered to be very healthy for
diet conscious consumers and is often recommended as a dietary
supplement by the fitness centers. Food recipes such as salad
dressing, marinating the meat, ice cream, smoothies and also dipping.
Moreover, certain pharmaceuticals also prefer advising obese and
gastric patients with kefir in order to improve their metabolism and
smoothen the bowel movement. It is a natural antibiotic and does not
feed on yeast, making it safer for chefs to prepare relishing dishes.
Its digestible properties are attracting the market and people are
adopting the product globally to use in their food recipes. However,
Mind block of lactose intolerant consumers is restraining the global
kefir market. Lactose intolerant consumers comprise of approximately
65% of the human population globally. This is a major symptom acting
after infancy till one’s adulthood. Lactose intolerant people
mostly belong to the East Asian, African, Native American and
Hispanic backgrounds. Their impaired ability to digest lactose is an
ability that many infants face it since their birth. Even though,
Kefir is known to be healthy and harmless for this segment, consumers
still face a mind block to consume this product. Their lactase
production is low and they are skeptical of suffering from abdominal
pain, bloating, nausea and other related illness. This is a major
issue prevalent among the lactose intolerant consumers and they are
highly responsible for holding back the growth of the market.
However, the impact of this restraint is expected to subside by the
end of the forecast period on account of increasing awareness about
the benefits of kefir among the lactose intolerant population.
Moreover,
in this report the study provides different countries included in
different regions such as North America, Europe, Asia Pacific, Latin
America and Middle East and Africa. North America is most dominant
region of the global
kefir market. North America includes the U.S. and Rest of
North America. The U.S. held the most dominant market share whereas
rest of North America is expected to witness the fastest growth rate.
Europe includes U.K., Germany, France and Rest of Europe. Rest of
Europe held majority markets share in the European region and is also
anticipated to witness the fastest growth rate during the forecast
period. Asia Pacific includes countries such as India, China, Japan
and Rest of Asia Pacific. China is the most dominant country in the
region whereas India is the fastest growing region in the Asia
Pacific region. In addition, Middle East and Africa includes country
such as UAE, South Africa and Rest of Middle East and Africa. Latin
America comprise of countries such as Brazil and Rest of Latin
America.
A
competitive analysis of all the leading players is included in the
report. Major players of the global kefir market include Lifeway
Foods, Inc., E. I. Du Pont De Nemours and Company, Hain Celestial,
Archer Daniels Midland, Nestle S.A., Kerry Group, Groupe Danone,
Danlac Canada Inc., Döhler Group and Koninklijke DSM N.V. among
others.
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