Flax
milk is a plant-based milk alternative to milk from mammals, it is
often termed as milk substitute or milk alternative. Flax milk is
easily prepared by blending flax seeds in water which then yields a
creamy nutty substance. Flax milk is used for direct consumption as
plain or flavored drinking milk as well as a substitute of milk
beverages such as tea and coffee. This milk alternative has gained
popularity due to its high fiber content and has become popular among
consumers looking to lose weight. Flax milk market is often
advocated for antioxidant properties which are claimed to help
relieve stress and hormonal distress. Flax is also a good source of
Omega-3 and contains 1,200mg/250ml of omega-3, which is essential for
the healthy heart. The reasons for switching from conventional dairy
to milk alternative such as flax milk can vary from veganism growth
to consumers concerned about their health. Moreover, it is claimed
that flax milk has several skin benefits such as skin rejuvenation.
These factors are synergistic to the market growth of flax seed milk
market expected to witness the significant rise.
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The
use of flax has a historical significance in the U.S. and Europe
where flax was used for vegetable-based cloth until the 19th century.
Western Europe and North America among one of the most attractive
markets for milk alternatives including flax seed, which is backed by
the highest growth in demand for organic and healthy food trends.
People in these regions have started making their own flax milk at
home, however, the convenience of packed flax milk has propelled the
consumption of flax milk.
According
to Google trends, countries such as Australia, New-Zealand, Canada,
the U.S. and the U.K. have reported highest searches for vegan food.
Similarly dairy free, flax milk, soy milk, almond milk searches have
shown a high interest from people in the same countries.
The
health trend is now on an exponential growth, consumers want food to
be healthy and have thus become more demanding. Manufacturers are
also looking to innovate and provide a healthy alternative to
consumers. This is well synergized with the organic trend where
consumers are willing to pay more for organic and healthy food. With
small and medium scale enterprises (SME's) having witnessed
double-digit growth, food and beverages giant have focused their
investment in such produces of organic and healthy food, acquisition
and mergers have become common in order gain substantial market
capitalization.
Lactose
intolerance and milk allergy are key drivers that are driving new
innovation in products, which is growing the market. Lactose-free
milk is also available in the market, however, the dairy substitutes
including Flax
milk is an effective option for people with other milk
protein allergies. Many people have started opting for completely
dairy-free alternatives and this is where flax milk provides creamy
nutty flavor alternative.
A
significant shift in populations from rural to urban areas in various
developing economies is another factor driving market growth. Rapid
lifestyle changes in terms of working hours, commuting time and daily
chore time are some factors resulting in a shift towards more
convenient or packaged food options. An increasing number of working
professionals, single-person households and students are opting for
on-the-go drinks, which they can easily pick from supermarkets or
convenience stores, and still maintain a healthy diet
Flax
milk products have been introduced by the manufacturers in both
flavored and unflavored product categories and a demand surplus has
also been noticed in the sales of these products although most of the
products are sold under private label some of the global market
players participating in flax milk market include; Good Karma Foods,
Inc., GoBeyond Foods.
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