Poppy Seed Market To Increase at Steady Growth Rate

Poppy seed, derived from dry fruits (pods) of the poppy plant (opium poppy) have a nutty and pleasant taste, the seeds are rice in nutrition and are used as a condiment in cooking. Poppy seeds are popularly used as condiment and dressing oil. Poppy seeds are widely used in bakery products due to its crunchy texture and unique flavor. Despite the toxic alkaloids of the opium poppy, it is very safe to use as food as it contains negligible quantities of such toxic alkaloids. The outer husk of poppy seeds is a good source of dietary fiber and contain various minerals like iron, copper, calcium, potassium, manganese, zinc and magnesium. Making it a very powerful food ingredient

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The increasing popularity of poppy based bakery products have a significant effect on the demand of poppy seeds. One of the most popular use of poppy seeds is in Hungary, and is called makosh, or Hungarian poppy seed roll where the poppy seeds are used as a filling. Now the poppy seeds are commonly added to bagels, puddings, cakes and tarts. The growing application of poppy seeds is driving demand for poppy seeds market.

Apart for its use as a flavoring and dressing ingredient, the seeds are also used as dietary supplements to improve sleep cycle, it is marketed towards people who seem to suffer from sleeplessness‚ anxiety‚ and stress. In the recent past the herbal/botanical supplements have witnessed an upsurge in the market, attributed to the heightened consumer trust in herbal supplements. Poppy seeds has also benefited from this rise in demand in herbal based products and is estimated to grow in demand in terms of both value and volume.

Some of the global players in the poppy seed market include; Solo Foods, Inc., Bob's Red Mill Natural Foods, Frontier Natural Products Co-op, Bio Nutrition Inc., Olivenation LLC., Woodland Foods among others. The growing demand for poppy seeds from food & cosmetic industry is driving demand for poppy seed products, Key players are focusing on offering varied form of poppy seeds to cater the growing demand which in turn is leading growth of poppy seeds market.