The
global natural source vitamin E market is expected to be extremely
consolidated and is filled with several players, among which a few of
them lead the global market. Key players operating in the global
natural source vitamin E market are BASF SE (Germany), DSM N.V.
(Netherlands), Archer Daniels Midlands Company (U.S.), Beijing Gingko
Group (China), Wilmar Spring Fruit Nutrition Products Co. Ltd.
(China), Davos Life Science (Singapore), Fenchem Biotek (China),
Zhejiang Worldbestve Biotechnology Co., Ltd. (China), Eisai Food and
Chemical (Japan), and Riken Vitamin Co. Ltd. (Japan). According to a
report by Transparency Market Research (TMR), the leading 4 firms in
the market held around 58% or more share, back in 2015. The key
player DSM N.V. makes 23% of the entire market. The other three key
players are BASF SE, Archer Daniels Midlands Company, and Wilmar
Spring Fruit Nutrition Products Co. Ltd. Strategies such as
partnership and mergers and acquisitions are expected to help
strengthen the market scene within the forecast period from 2016 to
2024.
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There
are two types of natural source vitamin E in the market, namely
tocotrienol and tocopherol. Among these, tocopherol is likely to
dominate as far as revenue and demand are concerned. The tocopherol
segment accounted for 65% of the market back in 2015. The market for
natural source vitamin E is flourishing in Europe and North America.
The market for natural source vitamin E market in North America was
accounted for over 40% in 2015 and 26% in Europe. The growing
awareness about having a healthy lifestyle are some of the
contributing factor behind it.
Strengthening
Distribution Channel to Boost Demand in Global Market
Vitamin
E has a great effect on individual’s health, right from regulating
serval process for example blood pressure and reproduction, to
prevention from diseases such as heart ailment, tumor, and dementia
to some extent and preventing cell damage. In the previous few years,
sedentary lifestyles, rise in elderly population, and unhealthy
diets, have led to a surge in cases of chronic diseases, for example,
cardiovascular diseases, diabetes, and a variety of tumors. The
scenario has stimulated the need for the intake vitamin E with the
help of supplementary sources.
The
easy accessibility of natural
source vitamin E through an increasingly strengthening
distribution network is additionally a key factor driving the market
all over the world. Having successfully established a large consumer
base through store-based retail channels, for example, supermarkets,
health shops, hypermarkets, drugstores, mass merchandisers, and
healthcare specialist retailers, the attention is currently on
strengthening the e-commerce channel. In the next few years, a large
number of natural source vitamin E products manufacturers will be
seen exploiting the well-settled marketing space of e-commerce,
making it one of the most lucrative retail channels in the market.
High
Cost of Vitamin E Products to Hamper Market Growth
The
high cost of vitamin E products are expected to be a notable
hindering factor for the overall market, especially for the
price-conscious masses all over developing economies. Numerous
vendors are indulging in research and development initiatives aimed
at exploring alternative sources for delivering deodorized
distillates. However, no significant results have been obtained.
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