Sports
drink are beverages contain sugar, salt, carbohydrates, protein,
vitamins, minerals, and electrolytes such as sodium, potassium, and
other ingredients. Sports drink are mostly preferred by athletes,
sports persons, and others. Athletes and sportspersons consume sports
drink to restore electrolytes, energy level and, water and mostly
used during before and during exercise. The key goal of consuming
Sports drink is to recover the nutritional contents which are lost
during sweat and also to increase the energy metabolism in human
body. Currently, the demand for flavored sports drink in the global
market is increasing and companies are also following the sports
nutritional guidelines while manufacturing sports drink to give
better performance benefits to consumers. The demand for sports drink
is primarily increasing in North America, Western Europe, and
Asia-Pacific countries.
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Key
factors driving the growth for sports drink in the global market is
that it helps to enhance the performance, endurance and also help
athletes to do intense exercise and prolonged training. Rising
population of athletes, sportspersons, or increasing number of
players in developing countries are also some other factors driving
the growth for sports drink in the global market. In addition, the
increasing awareness among consumers regarding its benefits such as
it minimizes the risk of dehydration, and electrolytes in the sports
drink also helps to replace the sweat and maintains the balance of
electrolytes in the body. Increasing competition in sports,
high-demand training and exercise are fueling the demand for sports
drink in the global beverages market. Consumption of sports drink
helps the athletes and sportsperson to maintain nutritional balance
in their body and enhance their performance. This also leads to
increasing demand for sports drink containing vitamins, minerals, and
protein.
On
the basis of regional segment, the market for sports
drink is segmented into seven different regions that includes
North America, Latin America, Western Europe, Eastern Europe,
Asia-Pacific, Japan and the Middle East & Africa. On the
analyzing the demand for sports drink in the global market, the
demand for sports drink is increasing primarily among North America,
Western Europe, and Asia-Pacific region excluding Japan. Increasing
awareness, health benefits and increasing number of athletes and
sportspersons are some key factors expected to increase the demand
for sports drink especially among Asia-Pacific region.
Some
of the key players operating in the business of sports drink in the
global sports drink market are THE COCA-COLA COMPANY, GATORADE THE
SPORTS FUEL COMPANY, J DONOHOE BEVERAGES LTD., BA SPORTS NUTRITION,
LLC., ALL SPORT, INC., PepsiCo, GU Energy Labs, BE Innovations,
CytoSport, Inc., Otsuka Pharmaceutical Co., Ltd. and others.
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