Shisha
also known as water pipe tobacco, argileh, maassel, hookah, or
narghile in different region globally is a consumed for its relaxing
and energizing effect. The shisha tobacco is molasses syrupy form of
tobacco consumed through a water pipe or hookah and comes in
different flavors. The shisha tobacco is consumed traditionally in
Middle-East and southern region of Asia-Pacific. The shisha tobacco
market is gaining popularity in North America and Europe region due
to increased themed based café culture. The shisha tobacco market is
expected to get driven over the forecast period resulted by the fact
that it comes in different flavors which attract a large part of the
youth population towards it.
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Europe
is expected to dominate the global shisha tobacco market over the
forecast period followed by North America. Strong demand is
anticipated from Middle-East and Africa region and Asia-Pacific
region due to the presence of a traditional market for shisha
tobacco. Latin America shisha tobacco market is also expected to grow
significantly over the forecast period due to penetration of café
culture in the region.
The
shisha tobacco market is expected to drive by the advent of theme
cafes targeting young population. Also on a recent survey done by FDA
shows 78% of the shisha tobacco user prefers it because of the
attractive flavor offering which is absent in other tobacco related
products. Internet of things has also increased use of shisha tobacco
in the household.
The
shisha
tobacco market is expected to get restraint by the strict
regulation produced by the regulatory authority in different regions
due to the presence of carcinogens in the products over the forecast
period.
The
global player for the Shisha Tobacco market are Fumari Hookah, Haze
Tobacco, LLC., Tangiers Tobacco Ltd., Al Fakher Tobacco Trading,
Starbuzz Tobacco Inc., Nakhla Tobacco, Social Smoke GmbH, Alchemist
Tobacco Co., Afzal Shisha (Soex India Pvt. Ltd), and Argelini Corp.
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