Halwa
refers to any type of dense, sweet confections served across the
Europe, Asia Pacific and MEA region. It is a type of dessert having
very thick pudding which is made from a variety of fruits,
vegetables, grains, nuts, and lentils. Halwa is generally prepared
from various raw materials such as wheat, suji, raw, moong daal,
besan, carrot, Apple etc. It is not very easy to prepare halwa as it
needs lots of time, hard labor work, and patience to cook delicious
and rich flavored halwa. Apart from this, it needs proper raw
material specifications, their proportions, and sequence of adding
and processing steps of the raw materials while preparing it.
Moreover, normally the halwa is rich in fat and sugar but generally
not satisfactory in other nutrients. However, some halwa like the
poppy seed is highly rich in nutrients and also provide immunity
against various diseases such as a cough, cold and others, especially
in the winter season. Nowadays, halwa is sold in ready to eat and
ready to prepare halwa mix packs which have developed a lot over the
years and provide a taste similar to North Indian halwa. In India,
there are various types of desserts such as carrot halwa, moong daal
halwa, Bombay halwa, Bottle Gourd halwa etc. In North India, the most
famous halwa includes suji, aata and moong daal halwa which is
opaque, yellowish brown in color, soft and smooth in texture while in
South India, it is a jelly-like translucent product with luster.
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One
of the significant factors towards the growth of halwa market is the
production of sugar-free halwa mixed with artificial sweeteners as
the number of diabetic patients are continuously increasing in India.
Nowadays, people are more health conscious, so the consumption of
sugar-free halwa is more among the adults. Another factor towards the
growth of halwa market is that it is sold in ready to eat and ready
to cook halwa mix packs. This is beneficial for the people who don't
know how to prepare halwa or they don't have enough time to cook due
to their busy lifestyle. Moreover, as the number of occasional events
and parties are increasing, people generally add halwa in the sweet
dish as it comes rich in taste and is also not much expensive. This
can be the major factor which fuels the growth of halwa market.
On
the basis of the regional outlook, halwa
market is segmented into five different regions: North
America, Latin America, Europe, Middle East and Africa and Asia
Pacific. The major factor driving the halwa market in Asia Pacific
region is the large population base and innovation in terms of taste.
Europe and the Middle East & Africa dominate the halwa market by
factors such as growing consumer preference and increased disposable
income of the consumers in the region. North America and Latin
America are expected to have the considerable growth in the near
future.
Some
of the major players operating in halwa market include Suhana, Punjab
Milk Foods Inc., MTR Foods Pvt Ltd., Nutrifresh foods Ltd, Kwality
Wall's, Triguni Food Pvt. Ltd., Haldiram's Food International
Limited, Ajit Sweets, Anoushka Gourmet, and kitchens of India.
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