Breakfast
is the one the most important parts of daily diet . The busy life
style has influenced the breakfast food market globally. instant and
low fat content breakfast such as cornflakes, brown bread, salads
among others have become a new trend. The breakfast food market is
segmented into Breakfast bars, granola and yogurt bars, instant
breakfast, toaster and pastries.
The
breakfast
food market is highly influenced by consumers from different
geographical parts of the world. The food habits and eating
patterns of these people are dependent on the needs and occasions of
eating. The demand for healthy food in most part of the world has
driven the growth in this market and it is expected to continue over
next six years. The manufactures focus on providing nutritional food
for consumers to attract the maximum customers.
Consumer’s
eating habits are considered as important input by the manufactures;
therefore they are reducing the usage of ingredients such as sugar,
sodium, and fat, moreover people from developed nations are
suffering from obesity problem. The demand for healthier food will
fuel the breakfast market in the next six years. Widening
distribution network and convenience are the other drivers for
breakfast market that increase the consumption of breakfast food
items. With working culture becoming more prominent people now
prefer to consume breakfast that can be fast cooked or ready to eat
breakfast, however health concern remains the primary concern .
Preference for conventional breakfast items such as eggs and bread is
shifting towards less priced and ready to eat breakfast items such
as cornflakes among others. The trend is expected to continue for
the period of 2013 to 2019.
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The
key players in the global breakfast market are Kellogg Co and General
Mills among others.
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