Maple
Water Market: Overview
Although
maple water is a much hyped drink in countries such as the U.S.,
Canada, and U.K., the beverage is yet to gain a sizeable market
outside of these countries. It thus continues to remain a niche
market, but one that is on the brink of witnessing unprecedented
growth.
Although
referred to as ‘water,’ the product is in reality the sap of the
maple tree, which farmers tap into in the spring. Maple water is the
base ingredient for maple syrup, but is less sweet and runnier than
the latter. Maple water is regarded as being a rich source of
bioactive nutrients, which makes it a super-hydrating drink. Although
there is only a limited body of research available on the benefits of
maple water, some of the bioactive compounds that it supposedly has
include polyphenols, vitamins, and nutrients. The product costs
between US$3 and US$5 for a regular bottle but as the product becomes
more widely available, prices could take a downward turn.
The
report on the global
maple water market discusses the current consumer trends in the
overall beverages sector and then applies the most pertinent ones to
maple water. This study also brings to the fore the challenges that
companies are likely to face in the course of sourcing, packaging,
and marketing their products. The most lucrative opportunities, and
where they lie, are also discussed in the report.
Maple
water is either flavored or unflavored. It is distributed through
online stores, specialty stores, and via large-scale merchandisers.
Maple
Water Market: Trends and Drivers
With
consumers being more easily sold now on healthy and organic drinks,
the prospects of the global maple water market are projected to be
bright. By virtue of naturally being a dairy-free, gluten-free,
vegan, and low-calorie drink, maple water carries the potential to
appeal to a wide consumer base.
The
worldwide beverage industry is in a state of flux on account of a
growing consumer interest in natural and non-aerated/carbonated
drinks. This has paved the way for the emergence of newer, healthier
beverages. At the same time, dietary choices such as veganism and
gluten-free are causing companies to bring about steady yet evident
changes to their product portfolios. This trend will directly impact
the course of the global maple water market.
However,
the current consumer base of maple water is limited to the more
affluent and health conscious consumers. This will remain the case
until the product becomes more popular. The larger opportunities that
are emerging in the global bottled water market are expected to
indirectly benefit the global maple water market as well.
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Maple
Water Market: Region-wise Outlook
The
current market for maple water is currently limited to the
conventional markets of North America and Europe, where maple trees
grow in abundance in certain regions. In many of the developing
countries in Asia Pacific and the Middle East and North Africa it
will still be a few years before both awareness and sales of maple
water pick up. However, once that happens, these markets, with
densely populated urban pockets and an increasingly affluent consumer
base, could be extremely lucrative for companies in the maple water
market.
Although
companies selling maple water position its many natural nutrients as
the key USP, there isn’t a substantial body of scientific evidence
yet to back those claims. This could hamper the growth of the market
considering that the majority of the consumer base for maple water is
highly discerning. Moreover, the premium pricing could put it out of
the reach of several consumers in cost-sensitive markets in Latin
America and Asia.
Some
of the companies that have already gained a foothold in the global
maple water market are Vertical Water, Oviva Eau D’Erable Pure, and
DRINKmaple.
The
report offers a comprehensive evaluation of the market. It does so
via in-depth qualitative insights, historical data, and verifiable
projections about market size. The projections featured in the report
have been derived using proven research methodologies and
assumptions. By doing so, the research report serves as a repository
of analysis and information for every facet of the market, including
but not limited to: Regional markets, technology, types, and
applications.
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