Hot
dogs and sausages have attained popularity worldwide but differ in
consumption pattern from region to region. During different seasons,
flavor preferences in hot dogs and sausages change. For example,
dinner sausages are more in demand in summer and during the holiday
season, there is more demand for breakfast sausages. Globally, hot
dogs and sausages are increasingly being consumed with new seasonings
and flavors boosting demand. The popularity of hot dogs and sausages
among the younger generation, their convenience in today’s hectic
lifestyle, and successful marketing tactics of prominent hot dog and
sausage makers have all contributed to the increased demand from the
global hot dogs and sausages market.Globally, the hot
dogs and sausages market valued at US$64.76 billion in 2014 and
expected to grow at a CAGR of 3.1% and reach US$80.45 billion in
2021. Total volume of the hot dogs and sausages market is estimated
to grow at a CAGR of 1.8% and reach 6,443.6 million kg by 2021.
Popularity
among Younger Generation Fuelling Hot Dog and Sausages Market
In
the U.S., the demand for hotdogs and sausages receives a huge boost
during sports games, due to its cultural importance as the
traditional “sports food”. In France, demand for low-fat and
low-calorie hygienic food has provided a window of opportunity for
hotdogs and sausage manufacturers. Hot dogs and sausages have great
appeal among the 20-30 age brackets in China. Japan also shows a
great demand among the younger generation for hot dogs and sausages.
Accordingly, Asia Pacific is leading the global hot dogs and sausages
market by both volume and revenue. This is also a popular food
category in Brazil and Latin America, where the hot dogs and sausages
market is estimated to attain a high growth level during the forecast
period.
Chicken
Popular Segment in Hot Dogs and Sausages Due to Health Awareness
The
main meat types in the global hot dogs and sausages market are pork,
chicken, beef, and others such as mutton and lamb. Product
segmentation includes refrigerated breakfast sausages, refrigerated
hot dogs, refrigerated breakfast sausages, frozen hot dogs and
sausages, cocktail sausages, and other types such as chorizo and Goan
sausages. The cocktail sausages segment is expected to monopolize the
market during the forecast period from 2015 to 2021. Chicken is the
preferred meat for hot dogs and sausages, due to the consumers’
health awareness and their resultant avoidance of red meat due to its
possible adverse health effects.
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Geographical
segments of the global hotdogs and sausages market are North America,
MEA, Latin America, Europe, and Asia Pacific. As mentioned earlier,
APAC leads the global hot dogs and sausages market thanks to growing
demand from its young population.Leading players in the global
hotdogs and sausages market include Nestle S.A., Tyson Foods Inc.,
Venky’s, Goodman Fielder Ltd., and Hormel Corporation. The major
opportunity for manufacturers of hot dogs and sausages is production
of low-fat products for today’s health-conscious consumers.
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